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The Script 'Both Ways' by Jordan Rossi

Rob Ulitski - 21st May 2024

Jordan Rossi orchestrates a widescreen action epic for The Script's comeback track, with lead singer Danny O'Donague performing on the back of a speeding truck - which could in fact be two trucks heading towards each other.

Shot outside Sitges in Spain, the video for Both Ways is a turbo-charged blend of band performance, spectacular drone work and impressive stunts - with the band's fearless frontman tethered to the flatbed rear of a huge vehicle speeding through the desert.

As Rossi explains, this big statement for the returning Irish pop-rock outfit was inspired by a golden age of action movies and succeeds in making that old school flavour feel fresh and fun once more, and radiating infectious energy. 

"As soon as I heard the track, I knew I wanted to do something wide and epic with it," Rossi explains. "It gave me a summer anthem vibe and I wanted to visually take it into a space that was energetic and propulsive.

"I've always been a big fan of directors like Tony Scott and Michael Bay with their insane yet grounded storytelling where compressed images become larger-than-life.

"I've spent the last five years working on car commercials in various forms and this was the perfect project to bring my knowledge and experience to life without having any commercial constraints.

"Danny, Glen and the whole band were so spectacular to work with. Danny especially who was chained to the truck for a good four hours at a time and didn't complain once. It really took a whole village to make this one happen."

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Rob Ulitski - 21st May 2024

Tags

  • Director's notes
  • Performance
  • Pop
  • Performance
  • Ambitious
  • Drone
  • Truck
  • Energetic
  • Stunts
  • Action

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Credits

Production/Creative

Director
Jordan Rossi
Producer
Carles Paune
Producer
Elliot Zelmanovits
Production Company
Rankin Creatives
Executive Producer
Jordi Estapé
Executive Producer
Jordan Rossi
Executive Producer
Chelsea Stemple
Production Manager
Miquel Agell
1st AD
Claudia Aragón
Bidding Producer
Rachel Bashford
Stunt Coordinators
Eric Nieto De Sande, Roger Roca Sayol

Camera

Director of Photography
Toby Leary
Focus Puller
Sergi Lafuente
2nd AC
Carmen Del Val
Drone Operator
Kristian (Akira Aerials)

Lighting/Grip

Gaffer
Pau Ramírez Marques
Key Grip
Joan Collet
Electricians
Paula Fernandez Cantero, Alex Alcocer Cardona

Art

Standby Props
Sabrina Marín

Wardrobe

Stylist
Shannon Clayworth
Make-up
Liz Martens

Editorial

Editor
Scarlett Bovingdon

Grading

Colourist
Megan Lee
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Roma Martyniuk
Label
Bmg Rights Management Ltd

Rob Ulitski - 21st May 2024

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