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Travis Scott ft Playboy Carti 'Fe!n' by Gabriel Moses

Rob Ulitski - 16th May 2024

Gabriel Moses directs a mesmerising, dizzying promo for Travis Scott's Fe!n, featuring a montage of perpetually rotating portraits.

A child on horseback, a stripper, three women in their Sunday best, a choir of Asian girls, a man with a shotgun, monks in prayer... these figures and others are captured against a black void, and interwoven with cutaways and conceptual vignettes. 

Photographer and director Moses used an array of 96 cameras to circle the characters and blend each one into the next - and it opens with Travis Scott in the black void, the camera rotating around him as he performs; His body contorts, morphs into a multitude of different characters. And when Playboi Carti appears, the two rappers begin morphing into one another. 

A bold and unwavering visual that makes a real statement.

Rob Ulitski - 16th May 2024

Tags

  • Performance
  • Rotating
  • Conceptual
  • Innovative
  • Editorial
  • Aesthetic

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Credits

Production/Creative

Director
Gabriel Moses
Producer
Cactus Jack
Producer
Sam Lecca
Production Company
Executive Producer
Alice Wills
Executive Producer
Jules de Chateleux
1st AD
Kenton Cummings
LABEL CACTUS JACK

Camera

Director of Photography
Xiaolong Liu
Focus Puller
Jacob Perry
2nd AC
Sophie Harbo

Lighting/Grip

Gaffer
Tate Mccurdy

Art

Art Director
Paul Maccaffrey
Production designer
Brielle Hubert

Casting

Casting director
Esprit Casting

Editorial

Editor
Joseph Taylor

VFX

VFX
Charlie Nazmjou
Post production company
1080P
Post Producer
Remy Monti

Rob Ulitski - 16th May 2024

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