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Lexie Carroll 'Laundry Detergent' by Ethan Ross

Promonews - 24th Apr 2024

Indie-pop singer-songwriter Lexie Carroll steps up to the whirlwind of laundry day in Ethan Ross's charming video.

When a peaceful time with her newspaper-reading grandmother is disturbed by the presence of a huge pile of dirty washing, it triggers a trail of events that eventually leads to Lexie dreaming herself inside the washing machine.

That does allow for Lexie to perform the catchy indie pop of Laundry Detergent among the washing lines and with her band in her gran's house. Makes doing the laundry almost seem like fun.

Promonews - 24th Apr 2024

Tags

  • New Director
  • Performance
  • Indie
  • Folk
  • Pop
  • Singer-songwriter

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Credits

Production/Creative

Director
Ethan Ross
Producer
Lucia Lara Hernandez
Production Company
1st AD
Molly Farnham

Camera

Director of Photography
Will Marchant
Focus Puller
Theo Cordery

Lighting/Grip

Gaffer
Adam Pemberton

Art

Production designer
Alisha Kulshrestha

Editorial

Editor
Ethan Ross

Grading

Colourist
Lucrezia Pollice

Promonews - 24th Apr 2024

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