Andy King directs a cleverly stripped-back promo for TATYANA's electro-pop banger Hold My Hand - a surreal representation of a nightclub, visualised through styling and movement. 

Performing within a black studio environment, there are no set builds or location work in this video - instead, it's presented as an abstract concept, with several versions of the artist populating the screen at any one time. 

Shot by DoP Sam Finney, and using fun camera techniques to fill in the blanks - particularly a tracking shot that is reminiscent of iconic Sugababes promo for Overload - the video is a smart and mesmerizing visual accompaniment to the track and showcase for this upcoming musician.