Ethan Ross directs a melancholic promo for Tinyumbrellas, set around a science fair. In the video for Just For Company, we see the artist and a love interest explore an empty school hall, with cutaways of experiments conveying the fragments of a relationship.The wistful performance is complemented by drawn out camera movement and lingering tracking shots, creating a meditative and gently otherworldly atmosphere.The liminal location and lack of people in the space creates a sense of anachronism, a timeless environment where only the two of them exist, and this helps keep the focus purely on the music and characterisation.
Rob Ulitski - 5 months ago