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Lola Young 'Wish You Were Dead' by Sarah Dattani Tucker

Rob Ulitski - 16th Jan 2024

Sarah Dattani Tucker directs a liberating and riveting promo for Lola Young, reinvigorated with a refreshingly spikier edge for Wish You Were Dead.

The video sees the artist perform the track in an empty launderette, joined by her band, with a new 'indie-girl' look and radiating confidence on screen as she delivers a banger of a song.  

Exuding an infectious energy, the video is anchored by Young's impish charisma and DoP Henry Gill's atmospheric camerawork, which blends surreal colours and dynamic movement to create a distinctive aesthetic. 

It's a standout promo from Tucker, who brings fun and immediacy to Lola Young's exciting new musical direction.

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Rob Ulitski - 16th Jan 2024

Tags

  • Alt Pop
  • Performance
  • Launderette
  • atmospheric
  • aesthetic
  • Abstract
  • Standout

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Credits

Production/Creative

Director
Sarah Dattani Tucker
Producer
Rosa Galvin
Production Company
Executive Producer
Sasha Nixon
1st AD
Sam Barnham

Camera

Director of Photography
Henry Gill
Focus Puller
Harry Coleman
Steadicam
Ben Ceeley

Lighting/Grip

Gaffer
Conrad Russell

Art

Production designer
Joe Munro

Wardrobe

Stylist
Lily West
Hair & Make-up
Olivia Colchane

Editorial

Editor
Geri Docherty

Grading

Colourist
Thomas Mangham
Colour grade company

Agent

Director's Representation

Commission

Label
Island / Universal

Misc

Creative Director
Saorla Houston

Rob Ulitski - 16th Jan 2024

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