Sarah Dattani Tucker directs a liberating and riveting promo for Lola Young, reinvigorated with a refreshingly spikier edge for Wish You Were Dead.The video sees the artist perform the track in an empty launderette, joined by her band, with a new 'indie-girl' look and radiating confidence on screen as she delivers a banger of a song. Exuding an infectious energy, the video is anchored by Young's impish charisma and DoP Henry Gill's atmospheric camerawork, which blends surreal colours and dynamic movement to create a distinctive aesthetic. It's a standout promo from Tucker, who brings fun and immediacy to Lola Young's exciting new musical direction.
Rob Ulitski - 16th Jan 2024