21 Savage 'redrum' by Danny Seth
Rob Ulitski - 16th Jan 2024
London-born, LA-based musician and director Danny Seth directs an intense multi-format promo for London-born, Atlanta-raised rapper 21 Savage - back in the land of their birth.Â
Shot in London, Seth and Savage present some tourist-friendly destinations before revealing a more authentic reality, with the video proceeding as a high-octane mashup of photography, graphics and performance vignettes, slickly cut together by editor Anders Mills at Trim.
Seth's vision adds a strangely dreamlike effect to the promo, which pays homage to classic music videos whilst remaining incredibly distinctive and elevated. It's a great feat and a perfect compliment to the track.
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Credits
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Production/Creative
- Director
- Danny Seth
- Producer
- Production Company
- 1st AD
Camera
- Director of Photography
- Director of Photography
- Director of Photography
- Focus Puller
- Focus Puller
- 2nd AC
Editorial
- Editor
- Editing company
- TE
- Edit Producer
Grading
- Colourist
- Colour grade company
- C
VFX
- VFX
- VFX
Rob Ulitski - 16th Jan 2024