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Erika De Casier 'Lucky' by Jesse May Fisher

Rob Ulitski - 11th Jan 2024

Jesse May Fisher directs an evocative promo for singer-songwriter-producer Erika De Casier's new track Lucky, taken from her upcoming album Still

Blending abstract coastal shots and beachside performance, the video feels dreamlike and transcendental in its approach. Fisher uses coruscating lights and fog to give the video a photographic, almost surreal style, complementing the experimental vibes of the track. 

"I wanted to make something euphoric and magical for Erika," she explains. "The imagery for Lucky takes inspiration from the drama and sensuality of perfume ads."

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Rob Ulitski - 11th Jan 2024

Tags

  • Performance
  • Beach
  • Coastal
  • Euphoric
  • Magical
  • Perfume

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Credits

Production/Creative

Director
Jesse May Fisher
Producer
Ynez Myers
Production Company
Executive Producer
Myles Payne
1st AD
Elsa Grace

Camera

Director of Photography
Natasha Duursma
Focus Puller
Oliver Bingham
2nd AC
James Huthwaite

Lighting/Grip

Gaffer
Rob Sheers

Wardrobe

Stylist
Ellie Walker
Hair
Dasha Taivas
Make-up
Dasha Taivas

Editorial

Editor
Anders Mills
Editing company
Trim
Edit Producer
Oksana Steblyk

Grading

Colourist
Karol Cybulski
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Sophie Hall
Label
4ad

Rob Ulitski - 11th Jan 2024

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