Jesse May Fisher directs an evocative promo for singer-songwriter-producer Erika De Casier's new track Lucky, taken from her upcoming album Still. Blending abstract coastal shots and beachside performance, the video feels dreamlike and transcendental in its approach. Fisher uses coruscating lights and fog to give the video a photographic, almost surreal style, complementing the experimental vibes of the track. "I wanted to make something euphoric and magical for Erika," she explains. "The imagery for Lucky takes inspiration from the drama and sensuality of perfume ads."

Lewis Cater follows the enigmatic promo for Dead Don't Die with another Shinedown collaboration - this time for A Symptom Of Being Human. The video deals with the unique yet universal challenges that are part and parcel of being human, touching upon anxiety, the cost of living and the overarching search for meaning in the everyday. Visually representing the highs and lows of life, the video focuses on a young girl, who discovers a book in a grand library with completely blank pages. She soon projects her fear and anxieties onto the page, until a breakthrough moment shines a light on the brighter side of life, and the friends who help her navigate the storm.The slick, filmic aesthetic perfectly contrasts the golden light of the library with the cold, clouded gloom of her fear vignettes, and the central performance helps marry the different setups to great effect. "There’s something quite magical about filming in London in December and we quite literally captured this underneath the festive glow of Westminster," Cater explains. "We were blessed with such an amazing team who stepped straight onto this after we wrapped on the Dead Don’t Die video."

Gregg Houston directs a gently melancholic promo for Lou Price, who ventures around East London in a motorcycle helmet armed with his trusty electric guitar performing new song Figure It Out. Shot in and around various locations - including newsagents, off licences and chicken shops - the video for the artist (who Houston has previously worked with as a member of bands Kowalski and Swimming Tapes) pays homage to hazy nights exploring the city, and the magic of the everyday. The artist wears a motorcycle helmet lit from the inside, echoing ideas of space exploration and astronaut vibes, albeit in a much more understated fashion. Charmingly intimate and absorbing, the footage switches between different frame rates to distort the passage of time, leaning into the themes of the concept and track.