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Lou Price 'Figure It Out' by Gregg Houston

Rob Ulitski - 16th June 2021

Gregg Houston directs a gently melancholic promo for Lou Price, who ventures around East London in a motorcycle helmet armed with his trusty electric guitar performing new song Figure It Out. 

Shot in and around various locations - including newsagents, off licences and chicken shops - the video for the artist (who Houston has previously worked with as a member of bands Kowalski and Swimming Tapes) pays homage to hazy nights exploring the city, and the magic of the everyday. 

The artist wears a motorcycle helmet lit from the inside, echoing ideas of space exploration and astronaut vibes, albeit in a much more understated fashion. 

Charmingly intimate and absorbing, the footage switches between different frame rates to distort the passage of time, leaning into the themes of the concept and track.


As I floated around listening to Lou's new EP, clutching bags of dogs dirt, I realised we must unite again. 

"I first made visuals for Lou Price about 14 years ago when he crooned in local Irish heroes, Kowalski.

"About 10 years later I did a video for his next band Swimming Tapes, and now post-pandemic meltdown he has stolen my gaze again.

"I spent the first part of this year with the family in a tight loft conversion down the road. The stress of keeping the heir to the crown (my son) away from my friends' record collection and Man City memorabilia made me develop a love of red wine. Once the wine was consumed I would take the dog out around the streets to do his business and bask in the glow of the plonk.

"Lou sent me his new EP one of these nights and as I floated around listening to it, clutching bags of dogs dirt, I realised we must unite again. Anything seems possible after a bottle of wine.

"The label gave their blessing and we set out as nothing but a two-piece and filmed this love letter to Leyton/Leytonstone/Forest Gate over a few nights.

"Legitimate indie dreams come true. Regardless of technical limitations, when it is just the artist and myself I found that aspect really liberating on this occasion and reminiscent of how Lou and I first worked together." 

Rob Ulitski - 16th June 2021


  • Performance
  • City
  • East London
  • Magical
  • Charming

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Gregg Houston
Production Company


Director of Photography
Gregg Houston


Chris Bell
Colour grade company


Post Producer
Catia Abreu

Rob Ulitski - 16th June 2021

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