Gregg Houston directs a gently melancholic promo for Lou Price, who ventures around East London in a motorcycle helmet armed with his trusty electric guitar performing new song Figure It Out. Shot in and around various locations - including newsagents, off licences and chicken shops - the video for the artist (who Houston has previously worked with as a member of bands Kowalski and Swimming Tapes) pays homage to hazy nights exploring the city, and the magic of the everyday. The artist wears a motorcycle helmet lit from the inside, echoing ideas of space exploration and astronaut vibes, albeit in a much more understated fashion. Charmingly intimate and absorbing, the footage switches between different frame rates to distort the passage of time, leaning into the themes of the concept and track.

British-Nigerian artist Tony Njoku takes us on a psychedelic journey, in James Murray’s promo for Death by Dimitri.Experimenting with a flurry of different visual mediums, the abstract video was shot on-location in East London, and features an intense, in-your-face performance with a mesmerising twist. Completely eclectic and refreshing, Murray's eye for frenetic imagery is on full display here, perfectly executed by DoP Sebastian Beyrer.

Alice Ray delivers a message of hope in Brendan Harvey's absorbing promo for Lost In The Dark. Shot in four different locations, including East London cafe The Barge House and the beautiful scenery of Epping Forest, the video’s narrative is led by two dancers navigating the complexities of their relationship. The choreography is clever and minimal in places, complimenting the song and leaving space for viewers to digest the lyrics and appreciate the seamless nature of the cinematography. Director/DoP Harvey perfectly captures the beauty of the dancers’ relationship, using a gimbal and clever transitions to make the shots fluid and continuous. The earthy colour palette carries over into every setup, from the brown and green landscapes of the forest, to the rich wooden interiors of the café, adding a continuous thread to the concept which mirrors the sustained energy of the cinematography. "Lost In The Dark is a song full of hope", explains Alice Ray. "It’s about feeling out of our depth in the difficulties that life can throw at us and giving ourselves time to come out the other side. 2020 has been a tumultuous year and I think many people feel they are waiting it out for some light at the end of the tunnel."However we happen to be waiting or coping, it’s important to be kind to ourselves and to give ourselves credit for how tough this year has been before we start again. Which we will."

The song demanded it, so Ben Falk, Kano and their DoP Tom Turley travelled the length and breadth of his home country on a five-day, 1000-plus mile road trip, to bring Kano's rich portrait that is This Is England to vibrant life.From Land's End to Hadrian's Wall – via East London, Cheddar Gorge, Liverpool, Blackpool and Newcastle – the video sets Kano's impassioned performance in England as he sees it: the pubs, arcades, raves, trailer parks, caffs, sea shores, tea houses, football pitches, dog races, graffiti, train journeys, and much more.Then editor Ryan Beck had the challenging task of turning the documentary footage into a music video, and has done an excellent job.