Alan Walker, Daya 'Heart Over Mind' by Mads Neset
Rob Ulitski - 16th Nov 2023
Mads Neset takes us back to the World Of Walker - a dystopian future where an oppressed city is controlled by an evil corporation - for Norwegian DJ/Producer Alan Walker's collab with Daya.
Following the Neset-directed videos for Hero and Better Off (Alone Pt 3), Heart Over Mind addresses the grinding routine in this future world and the courage required to break from the norm. The enigmatic, cinematic visual is breathtakingly executed, and whilst it exists as a chapter within a wider narrative, it very much stands confidently as its own piece too.
"Crafting music videos within this story universe is always a fun task, and being able to start a new storyline was exciting to break to the fans," Neset explains.
"Alan is very mindful of this universe and you have to adhere to a lot of characters, timelines, and various established themes, but that is most of the fun. It is really like stepping into a very established IP and sticking true to that "lore" as much as possible to not disappoint his fans.
"I really tried to get the video to live within the universe Alan has created, but also try to have an underlying theme that I think we all can relate a little to in our own day-to-day life," Neset continues.
"It can be repetitive, and the feeling of being stuck in a strict regime of a life is a universal feeling we all have felt and the guts it takes to break out of that cycle can be daunting."
Rob Ulitski - 16th Nov 2023
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Credits
Production/Creative
- Director
- Mads Neset
- Producer
- Babatunde Adam Oluwalana
- Production Company
- Kreatell
- Executive Producer
- Gunnar Greve
- Production Manager
- Hans Henrik Treidene
- 1st AD
- Ben Lucas
Camera
- Director of Photography
- Marius Aas
- Focus Puller
- Bernhard Fitzinger
- 2nd AC
- Lise Martine Halle
- Steadicam
- Stig Indrebø
Lighting/Grip
- Gaffer
- Doan Ngyuen
- Lars Anderssen, Bengt Simonsen, Isak Jenssen
Art
- Production designer
- Carl Andreas Thiis-evensen
- Rob Billington
Wardrobe
- Stylist
- Emilie Lian
- Make-up
- Celine Harket
Casting
- Lead actor
- Herman Tømmeraas
Editorial
- Editor
- Mads Neset
Grading
- Colour Producer
- Eli Sandal
- Colourist
- Didrik Bråthen
- Colour grade company
- Tmls
VFX
Rob Ulitski - 16th Nov 2023