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Soft Play ft Robbie Williams 'Punk's Dead' by Thomas Davis

Rob Ulitski - 4th Sept 2023

A pack of unruly kids give Soft Play a proper pasting in Thomas Davis' riotous promo for Punk's Dead.

The comeback for the duo - known as Slaves until last year - sees the pair as bouncy castle salesman, setting up shop in a nondescript industrial location for the day.

Things soon descend into chaos as the customers - a bunch of kids - start to grapple and beat down the pair, leading to a rather whimsical fever dream... starring Robbie Williams in the clouds. Yes, really. 

It's all rather brilliant. Plenty of daft charm and channelled aggression, with fine performances by the band and the kids (and Robbie) elevated by a distinctively gritty and raw aesthetic, for a track that satirises the backward thinking in Brexit Britain. It's a proper banger.

And on this evidence, Punk is alive and well... 

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Rob Ulitski - 4th Sept 2023

Tags

  • Narrative
  • Pick of the Day
  • Performance
  • Punk rock
  • Rock
  • Bouncy Castle
  • Salesman
  • Kids
  • Riotous
  • Fight

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Credits

Production/Creative

Director
Thomas Davis
Producer
Maddy Williams
Production Company
Executive Producer
Ramy Dance
Executive Producer
Rowan Mackintosh King
Executive Producer
Tony Roberts
Production Manager
Sarah Anderson
Production Manager
Cerys Kenneally
1st AD
Oli Hill

Camera

Director of Photography
Luke C Harper
Focus Puller
Kai Newton
2nd AC
Dylan Jones

Lighting/Grip

Gaffer
Charlie Relph
Gianni Morreale, Sid Maouche

Art

Production designer
Hara Spyrou
Beth Jespersen

Wardrobe

Stylist
Julie Martins
Make-up
Hebe Wallace

Casting

LEAD Child 1
Avik Mohatta LEAD Child 2

Editorial

Editor
Joey Henshaw
Editing company
Edit Producer
Tatyana Alexandra

Grading

Colour Producer
Chris Anthony
Colourist
Dominic Phipps
Colour grade company
Company 3

Commission

Commissioner
Seven Mgmt

Rob Ulitski - 4th Sept 2023

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