Soft Play ft Robbie Williams 'Punk's Dead' by Thomas Davis
Rob Ulitski - 4th Sept 2023
A pack of unruly kids give Soft Play a proper pasting in Thomas Davis' riotous promo for Punk's Dead.
The comeback for the duo - known as Slaves until last year - sees the pair as bouncy castle salesman, setting up shop in a nondescript industrial location for the day.
Things soon descend into chaos as the customers - a bunch of kids - start to grapple and beat down the pair, leading to a rather whimsical fever dream... starring Robbie Williams in the clouds. Yes, really.Â
It's all rather brilliant. Plenty of daft charm and channelled aggression, with fine performances by the band and the kids (and Robbie) elevated by a distinctively gritty and raw aesthetic, for a track that satirises the backward thinking in Brexit Britain. It's a proper banger.
And on this evidence, Punk is alive and well...Â
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Rob Ulitski - 4th Sept 2023
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Credits
Production/Creative
- Director
- Thomas Davis
- Producer
- Maddy Williams
- Production Company
- CF
- Executive Producer
- Ramy Dance
- Executive Producer
- Rowan Mackintosh King
- Executive Producer
- Tony Roberts
- Production Manager
- Sarah Anderson
- Production Manager
- Cerys Kenneally
- 1st AD
- Oli Hill
Camera
- Director of Photography
- Luke C Harper
- Focus Puller
- Kai Newton
- 2nd AC
- Dylan Jones
Lighting/Grip
- Gaffer
- Charlie Relph
- Gianni Morreale, Sid Maouche
Art
- Production designer
- Hara Spyrou
- Beth Jespersen
Wardrobe
- Stylist
- Julie Martins
- Make-up
- Hebe Wallace
Casting
- LEAD Child 1
- Avik Mohatta LEAD Child 2
Editorial
- Editor
- Joey Henshaw
- Editing company
- TE
- Edit Producer
- Tatyana Alexandra
Grading
- Colour Producer
- Chris Anthony
- Colourist
- Dominic Phipps
- Colour grade company
- Company 3
VFX
Commission
- Commissioner
- Seven Mgmt
Rob Ulitski - 4th Sept 2023