Maddie Ashman 'I’d Rather Fall' by Clemente Lohr
Rob Ulitski - 26th June 2023
Clemente Lohr directs - and stars in - a completely unexpected and refreshing promo for Maddie Ashman.
The video for I'd Rather Fall opens in a boxing changing room, just moments before a fighter is set to go out and fight. His trainer is trying to rile him up, talking about it being his 'last fight', and making it count.
It quickly switches gears from Rocky to Sia's Chandelier, as Lohr performs one of the best pre-match rituals ever committed to screen, lipsyncing to Ashman's I'd Rather Fall.
Blending performance, choreography and comedy, it's a delightful four minutes that explores masculinity and traditional expectations in sport, but mostly just has a whole lot of fun with a joyous dance concept.
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Rob Ulitski - 26th June 2023
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Credits
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Production/Creative
- Director
- Clemente Lohr
- Production Company
- BF
- Assistant and BTS
- Lucas Troadec
- Runner
- Alvin Chu
Camera
- Director of Photography
- Toby Elwes
- 1st AC
- Tom Francome
Lighting/Grip
- Gaffer
- Linda Wu
Choreography
- Choreography
- Will Osborne
Casting
- Lead actor
- Clemente Lohr
- Trainer
- Nicholas Rosa
Misc
- Hair & Make-up (Artist)
- Julia Bird
Other credits
Coach
Frank Skully
Rob Ulitski - 26th June 2023