First there was Telephones 4 Eyes, one of the most imaginative videos of the year so far. But it turns out that was just for starters. Here is the main dish, as served up by East London troubadour and top geezer Hak Baker and Irish director Hugh Mulhern. It's the remarkable tour de force that is Doolally.

As Baker delivers a blow-by-blow account of a very messy night out - seemingly channelling Mike Skinner in his Streets pomp - Mulhern takes the turbo-charged pace and mix of live action, VFX and AI animation, and up the ante as he interprets this fruity story. 

It all starts in Hak's tower block flat, where the weirdness soon kicks in with the appearance of his nemesis - a pudgy grass-covered gremlin. When his mates arrive, to get in the party mood, the action turns into a computer game as they speed through London streets to reach their party destination.

Then the mayhem begins, as Mulhern transforms the track's house party into a heaving mass of people in a club, constantly transforming in a way that feels all of a piece with Baker's hallucinogenic state. AI animation takes over - 2D and 3D - in a way that goes further than Telephones but still controlled to meet the vision. Mulhern uses AI so it augments his creativity rather than replacing it.

There is a real sense of visiting the recesses of a the human mind in an altered state - when it's gone a bit Doolally. So between the human and artificial intelligence, there is a brilliance at work here. 

“Doolally is a party anthem," says Hugh Mulhern. "But within the context of Hak’s album and its wider themes, I think it’s also about escaping, disassociating and connection through disconnection. I wanted to use this as an excuse to see how far we could push all the techniques and visual language I established for Hak with our previous video for Telephones 4 Eyes.

"We mixed 3D animation, AI generative animation, props, and puppets at an active warehouse party. I wanted to make something that felt like you were falling through different layers of reality swept up in the momentum of a night out that lasts 36 hours.”