Editing company

Assembly Rooms

First there was Telephones 4 Eyes, one of the most imaginative videos of the year so far. But it turns out that was just for starters. Here is&nbsp;the main dish, as served up by East London troubadour and top geezer Hak Baker and Irish director Hugh Mulhern. It's the&nbsp;remarkable&nbsp;tour de force that is Doolally.As Baker delivers a blow-by-blow account of a very messy night out - seemingly channelling Mike Skinner in his Streets pomp&nbsp;- Mulhern takes the turbo-charged pace and mix of live action, VFX and AI animation, and up the ante as he interprets this fruity story.&nbsp;It all starts in Hak's tower block flat, where the weirdness soon kicks in with the appearance of his nemesis - a pudgy grass-covered gremlin. When his mates arrive, to get in the party mood, the action turns&nbsp;into a computer game as they speed through London streets to reach their party destination.[imgtoken data:1]Then the mayhem begins, as Mulhern transforms the track's&nbsp;house party into a heaving mass of people in a club, constantly transforming in a way that feels all of a piece with Baker's&nbsp;hallucinogenic state. AI animation takes over - 2D and 3D - in a way that goes further than Telephones but still controlled to meet the vision.&nbsp;Mulhern uses AI&nbsp;so it augments his creativity rather than replacing it.There is a real sense of visiting the recesses of a the human mind in an altered state - when it's gone a bit Doolally. So between the human and&nbsp;artificial intelligence, there is a brilliance at work here.&nbsp;[imgtoken data:2]“Doolally is a party anthem,"&nbsp;says Hugh Mulhern. "But within the context of Hak’s album and its wider themes, I think it’s also about escaping, disassociating and connection through disconnection. I wanted to use this as an excuse to see how far we could push all the techniques and visual language I established for Hak with our previous video for Telephones 4 Eyes."We mixed 3D animation, AI generative animation, props, and puppets at an active warehouse party. I wanted to make something that felt like you were falling through different layers of reality swept up in the momentum of a night out that lasts 36 hours.”

United Kingdom

Rory Mullen

Naomi Barling

Hugh Mulhern

Alexander Handschuh

Hands 

Riff Raff Films

Nadine Persaud

Joe Caple

Eoin McLoughlin

Laura Clayton

James Wicks

Joe Medlock

Ed Fay

Joseph Taylor

Andrew Francis

Gabha Studios

Dafydd Upsdell

Daniel Morris

Awal Recordings

Alternative

Hak Baker 'Doolally' by Hugh Mulhern

Hak-Baker-'Doolally'-by-Hugh-Mulhern

Will Hooper continues his creative partnership with Sad Night Dynamite&nbsp;by directing the riotous video for the first single of their latest campaign - with SND's Josh and Archie as worker drone-enemies who meet in the street... and then it all kicks off.The Sick Of Your Sound video a frantic montage of POV rage, as we see the boys perform as they try and choke each other out, attracting an audience of curious onlookers. It's nasty, and we should not watch... yet we must.&nbsp;Because it's funny and an appropriately aggressive way to visualize this bad banger of a track.Reddened faces, watering eyes, nose’s bleeding, veins bulging... balancing a surreal, uncanny vibe with violent, bloody brilliance, it's an ugly yet satisfying watch. And a sign of great things to come.&nbsp;[imgtoken data:1]

Suzie Walsh

Will Hooper

Jack Bingham

Blink

Sam Seager

Natasha Duursma

Paul Weston

Alasdair Baines

Caleb Johnson

Chrissy Hutton

Mathilda Mace

Eden Read

Richard Fearon

Black Kite Studios

Machine Shop

Elektra Records

Sad Night Dynamite 'Sick Of Your Sound' by Will Hooper

Sad Night Dynamite - Sick of Your Sound (Official Video)

A second video for Katie Melua by director/producer duo MrMr takes a poignant and emotional&nbsp;look at the experience of women coming to work in the UK, with&nbsp;loved ones far away.&nbsp;&nbsp;&nbsp;In the video for Love and Money, we see the lead character - played by Sophie Chinner - talk&nbsp;to her son on a video call, making the most of a small window of time before she needs to get back to work.&nbsp;As a cleaner of an upscale home, her work day is silent and contemplative, but when her memories begin to seep into the present moment, she takes the opportunity to dance&nbsp;in reflection of times spent with her loved ones.This is one of a pair of videos for Melua by MrMr - Katie Lambert and Martha McGuirk - that explore the experience of coming to live and work in the UK from elsewhere,&nbsp;and released shortly before the more upbeat <a href="https://www.promonews.tv/videos/2023/04/26/katie-melua-quiet-moves-mrmr-0/81297" target="_blank">Quiet Moves</a>.[imgtoken data:1]&nbsp;&nbsp;&nbsp;"This song made us think about the countless women all over the world who travel to foreign countries in order to work and to send money to their loved ones at home," say Lambert and McGuirk, aka MrMr.&nbsp;"We wanted to show the sadness in being apart from your family, but also the strength and determination these women have. When we spoke to Katie Melua about the idea this is something which really resonated with her as she comes from Georgia, where a lot of women travel abroad for work."The video was beautifully shot by Ailsa Aikoa and cut by Tamara Ishida at Assembly Rooms. Our lead Sophie Chinner was also amazing - a brilliant dancer and actress."

Sam Storey

Nathalie Gabrielsson

MrMr

Maya Dufeu

Faye Purcell

Abi Hurcomb

Ailsa Aikoa

Martha McGuirk

Liam Wallace Cook

Wayne A.w. Bentley

Lou Macnamara

Em Turner

Maxi-boy O'sullivan

Mikey Boats

Tamara Ishida

Felipe Szulc

Nomad

Bmg Rights Management (ltd) Uk

Katie Melua 'Love And Money' by MrMr

Katie-Melua-'Love-And-Money-'-by-Mrmr

Frequent Rina Sawayama collaborator - and recent guest on The Promonews Podcast - Ali Kurr directs a grunge-inspired promo for Hurricanes.&nbsp;Exuding early Noughties pop-rock nostalgia, the video is a riotous, windswept tour de force,&nbsp;with Rina at the eye of the storm - an&nbsp;impressive&nbsp;climax to a hugely absorbing, refined trilogy of videos, which as with its predecessors This Hell and Hold The Girl features splendid cinematography by DoP Diego Rosenblatt.&nbsp;Kurr discussed her fruitful collaboration with Rina Sawayama on <a href="http://open.spotify.com/episode/7fPId2zp9XYEb6jsYg8ZyF" target="_blank">the latest episode of The Promonews Podcast</a>. And Hurricanes will leave viewers breathless and excited for the next step in both the artist and director's respective journeys.&nbsp;&nbsp;[imgtoken data:1]&nbsp;"For this video, Rina wanted a band performance moment with a trickle of a narrative running through it," Ali Kurr explains. "Leaning on an Alanis Morrisette, grunge aesthetic, we open on an exhausted Ri who assembles with her bandmates in a vaulted barn as a wicked storm descends."Although this video has a different feel to it than our previous films for Rina’s latest album, I wanted to make sure Hurricanes&nbsp;sat in the same world. So we made sure to shoot on the same lenses and even used the same location as Hold The Girl."

Lyubika Georgieva

Joshus Gochez

Angie Broomfield

Chris Aliano

Jordan Kelsey

Ali Kurr

Mayling Wong

Lyubo Yonchev (four Elements)

Partizan Darkroom

Tom Connick

Manol Mitrev

Diego Rosenblatt

Mayling Wong - Partizan

Rosen Savkov (four Elements)

Ayo Alli

Samuil Djoganov (four Elements)

Diko Buchukov

Nikolay Kerezov

Mario Popov

Dimitar Donchev

Antoni Stoev

Todor Soviv

Mona Leanne

Jack Williams

Myles Bevan

Timebased Arts

Dirty Hit

Rina Sawayama 'Hurricanes' by Ali Kurr

Rina-Sawayama-'Hurricanes-'-by-Ali-Kurr

Lewis Capaldi returns to action with Forget Me, and teams up with Louis Bhose to show he is up for a crazy, even mind-boggling challenge for its video -&nbsp;a shot-for-shot remake of a classic video from the early 1980s.Many viewers won't have seen the original when it first appeared - it is over forty years old, after all - but the iconic visual of WHAM!'s Club Tropicana&nbsp;is immediately recognisable in the opening frames of Bhose's video for Forget Me. Viewed through a contemporary lens, this is&nbsp;completely offbeat in the best way. Throw in Capaldi's cheeky personality and Bhose's love for whimsical ideas, and you're onto a winner.&nbsp;It's also something of a remarkable feat. And despite being a carefully structured&nbsp;remake, the video is still full of its own energy and vigour, largely down to the creative crew involved.[imgtoken data:1]&nbsp;"It's not exactly what I imagine most people had on their bingo cards for 'Big Lewis Capaldi Comeback Vid'," reflext Louis Bhose.&nbsp;"But hey, sometimes you gotta kill yourself precisely recreating a classic paean to hedonism for a melancholy song about second heartbreaks. It was really fun though - a week in San Antonio getting carsick and annoying our excellent local art department ('yes! that's almost it!!')."Hard to single out members of our incredible crew, but everyone went absolutely above and beyond to make the vid the best it could be. Big shouts to Lewis for being up for anything and choosing such an odd idea... And am happy to report that I got heat stroke on the shoot and live in hope that any BTS will never see the light of day."&nbsp;

Bon Walsh

Holly Shearn

Joshua Gochez

Ellora Soret

Chris Anthony

Thomas Liam Davis

Vision

Louis Bhose

Scarlett Barclay

OB Management

Agile Films

Caroline Clayton

Willy Spruytte

Spike Morris

Precious Mahaga

Sana Khan

Ffion Kunz

Álvaro Fernández

Eddy Ibarra

Toni Tur

Miquel Mayans

Ariane Kohler

Supple Nam

Ainslie Currie

Matthieu Toullet

Company 3

Alizee Levrino

Agile Studio

Kevin Marien

Martin Fickling

Virgin Records

Lewis Capaldi 'Forget Me' by Louis Bhose

Lewis-Capaldi--'Forget-Me'-by-Louis-Bhose

Ali Kurr and Rina Sawayama are back together for another high-concept promo - a cinematic sci-fi drama with a twist, for Hold The Girl.This has Rina on a Westworld-type world - on a ranch in the Old Wild West. And her repeated attempts to escape the place are blocked by an unseen, magnetic force - she is caught mid-air after falling from the roof, or pulled 50 metres across the scorched grass - and brought back to her starting point in the house.&nbsp;But when the walls start to crack and the earth moves, she discovers an alternate universe: herself, dancing in a high-energy studio setup with fellow dancers, celebrating an unabashed freedom. This&nbsp;Dogville-style studio set-up eventually fuses with the strange period world, and Rina breaks free. But there is one more twist in the tale.[imgtoken data:1]Filmed in Bulgaria, shot by Diego Rosenblatt, and with choreography by Josh Pillmore, the video is the latest and arguably the most successful example of a superbly creative collaboration between the artist and director, which has always tested boundaries. Once again they have gone for something new, and leave the viewer marvelling at Sawayama's virtuosity."It was all about capturing the feeling of having the strength to leave a situation and then when that initial adrenaline rush leaves you," says Kurr. "All you are left with is the memory that can often leave you feeling even more alone."&nbsp;[imgtoken data:2]This is the latest in a collaboration that goes back to the start of both Kurr and Sawayama's&nbsp;careers. "We've been making videos together for over a decade now," reveals the director. "I constantly pinch myself on set when I think about how far we have come. From making videos in our flats with £50 art budgets to now getting to play with zip lines and stunt coordinators... we push ourselves each time to make something that's even more exciting and unexpected for her fans."This follows the acclaimed video for <a href="https://www.promonews.tv/videos/2022/06/23/rina-sawayama-hell-ali-kurr/76973" target="_blank">This Hell</a>, the first video released from the forthcoming Sawayama album, also called Hold The Girl. Kurr adds:&nbsp;"This drive and love for what we create, alongside her insane artistry as a musician, has resulted in Hold The Girl&nbsp;being one of my favourites to date and I can't wait to get back on set and start shooting something nuts again soon."

Victoria Yaneva

Shola B Riley

Grozdan Mihaylov

Plan B

Lyubo Yonchev

Mouthpiece

Four Elements, Bulgaria

Will Frost

Rosen Savkov

Samuil Djoganov

Igor

Joshua Pilmore

Todor Sivov

Greta Stefanova-Kandzhova

Maria Koleva

Krasimira Petrova

Time Based Arts

Natali Borte

B.art Vfx Studio

Rina Sawayama 'Hold The Girl' by Ali Kurr

Rina-Sawayama--'Hold-The-Girl-'-by-Ali-Kurr

Katie Burdon directs a contemplative promo for Bonnie Kemplay.&nbsp;Contained in the four walls of her bedroom, we see the artist contemplate life and past relationships, as she practices self-care and waters her houseplant.&nbsp;Watching memories back on an old TV, the anachronistic vibes perfectly suit the grungey alt-pop sound, and the climactic, neon-tinged ending adds an abstract vibe to the concept.[imgtoken data:1]&nbsp;

Phoebe Platman

Katie Burdon

Lexi Kiddo

Academy Films

Riaz Ahmed

Owaian Morgan

Medb Riordan

Afzal Robanni

Harry Coleman

Gordon Wong

Mel Chatelet

Chloe Rose

Karol Cybulski

CHEAT

Bonnie Kemplay '19' by Katie Burdon

Bonnie-Kemplay-'19'-by-Katie-Burdon

Ali Kurr reunites with Rina Sawayama to create a country, queer, celebratory, sizzling hoedown&nbsp;for This Hell.Marking the launch of Rina's new album Hold The Girl, Kurr's&nbsp;video for This Hell marries punchy line-dancing, exquisite styling and mesmerising cinematography, to create an immediately iconic visual that celebrates the 'eternal damnation' of the LGBTQIA+ community.[imgtoken data:1]&nbsp;Shot in Bulgaria - with production by Four Elements - the concept focuses on Rina marrying her two lovers, whilst pesky protestors try their best to break up the celebration.None of this phases the group, as they party the night away under neon lights, setting the wedding cake on fire, drinking shots and performing one of the most unique first dance numbers ever put on-screen. It all makes Hell look&nbsp;like the place to be.

Vicky Yaneva

Shanice Burton

Callum Sterling

Summer Jay Jones

Jordan Kesley

Ayomide Alli

Peter Kostov

Hristo Genkov

Eduard Muskalenko

Genadi Ivanov

Simeon Kirov

Joshus Pilmore

Grozdan Mihalov

Gregg Lennon

Gergana Ivanova

Immerse Fx

Chester Lockhart

Rina Sawayama 'This Hell' by Ali Kurr

Rina-Sawayama-'This-Hell-'-by-Ali-Kurr

Brock Neal Roberts's new video for Sam Fender - his second for the South Shields singer-songwriter, after last year's&nbsp;MVA-nominated&nbsp;video for&nbsp;Seventeen Going Under - elevates an everyday story of teenage friendship&nbsp;with a clever visual device.&nbsp;In the video for Getting Started, we see four friends work their way down their tower block, picking each other up on the way as they prepare to head for a night out. And each stage is mainly presented as a three dimensional photo, the camera tracking through the boys as they are caught static,&nbsp;in the moment.[imgtoken data:1]Brock has mainly used&nbsp;in-camera effects to create this sense of hyperreality, with the young actors freezing their bodies in a physical way&nbsp;rather than achieving the effect in post-production - identical twins were used to play the same characters, to bring the complex blocking to life.&nbsp; Imaginative art direction assists to make this work, such as the spray of a deodorant can and smoke from a cigarette created with cotton wool.Sam Fender's performance&nbsp;is the final piece of the jigsaw, walking through the same night-time streets, the unseen narrator of the boys' lives. In the Director's Cut we are featuring here, he is slightly more incidental to the action than&nbsp;in the official release. Ultimately, it is a charming and positive representation of youth and young male friendship.[imgtoken data:2]

Assembly Rooms

Editing company

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