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Rina Sawayama 'Hurricanes' by Ali Kurr

Rob Ulitski - 27th Sept 2022

Frequent Rina Sawayama collaborator - and recent guest on The Promonews Podcast - Ali Kurr directs a grunge-inspired promo for Hurricanes. 

Exuding early Noughties pop-rock nostalgia, the video is a riotous, windswept tour de force, with Rina at the eye of the storm - an impressive climax to a hugely absorbing, refined trilogy of videos, which as with its predecessors This Hell and Hold The Girl features splendid cinematography by DoP Diego Rosenblatt. 

Kurr discussed her fruitful collaboration with Rina Sawayama on the latest episode of The Promonews Podcast. And Hurricanes will leave viewers breathless and excited for the next step in both the artist and director's respective journeys.  

"For this video, Rina wanted a band performance moment with a trickle of a narrative running through it," Ali Kurr explains. "Leaning on an Alanis Morrisette, grunge aesthetic, we open on an exhausted Ri who assembles with her bandmates in a vaulted barn as a wicked storm descends.

"Although this video has a different feel to it than our previous films for Rina’s latest album, I wanted to make sure Hurricanes sat in the same world. So we made sure to shoot on the same lenses and even used the same location as Hold The Girl."

Tags

  • Director's notes
  • Pop
  • Band
  • Performance
  • Storm
  • Barn
  • Nostalgia
  • Grunge

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Production/Creative

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Ali Kurr
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Steadicam

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Rob Ulitski - 27th Sept 2022

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