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The Hives 'Bogus Operandi' by Aube Perrie

Rob Ulitski - 5th May 2023

Aube Perrie directs a bloody, frenetic fever dream for The Hives' comeback - their first release in eleven years. 

When a lone dogwalker uncovers an old tape cassette - with the title handwritten in blood - it sets off a series of events that are explosive, surreal and very, very gory... 

Wearing its horror influences on its sleeve, Perrie goes full-throttle with the madness, paying homage to The Evil Dead, zombie flicks and the Swedish horror scene in a riotous four minutes of blood-drenched fun. 

This is the way to do a comeback, and by having such a rip-roaring concept deftly executed, may well have gifted The Hives with their best music video to date - no mean feat. 

Viewer discretion is advised.🔞🩸

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Rob Ulitski - 5th May 2023

Tags

  • UKMVAs 2023 nominee
  • UKMVAs 2023 winner
  • Rock
  • Performance
  • Horror
  • Homage
  • Evil Dead
  • Gory
  • Violent

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Credits

Featured here in the credits?

Production/Creative

Director
Aube Perrie
Producer
Josephine Strindberg
Producer
Rik Green
Production Company
Executive Producer
Rik Green
Production Assistants
Fredrik Gislander, Dylan Schüler, Lovisa Toivo Löfgren, August Öhman

Camera

Director of Photography
Joel Hördegård
Focus Puller
Mattias Färnstand
2nd AC
Patrizia Gutensparr
2nd AC
Patrizia Gutensparr

Lighting/Grip

Gaffer
Daniel Svanberg
Key Grip
Fredrik Johansson
Best Boy
Joel Sundqvist

Art

Production designer
Angelica Nyman
Props Assistants
Alice Hägglund, Simon Wilhelm, Louise Mekylla Bachir

Wardrobe

Stylist
My Ek
Stylist Assistant
Nathalie Williamsdotter

Editorial

Editor
Gwen Ghelid
Edit Producer
Olivia Ray

Grading

Colourist
Nicolas Gautier

VFX

Post production company
Pineapple_vfx

Rob Ulitski - 5th May 2023

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