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The Hives 'Bogus Operandi' by Aube Perrie

Rob Ulitski - 5th May 2023

Aube Perrie directs a bloody, frenetic fever dream for The Hives' comeback - their first release in eleven years. 

When a lone dogwalker uncovers an old tape cassette - with the title handwritten in blood - it sets off a series of events that are explosive, surreal and very, very gory... 

Wearing its horror influences on its sleeve, Perrie goes full-throttle with the madness, paying homage to The Evil Dead, zombie flicks and the Swedish horror scene in a riotous four minutes of blood-drenched fun. 

This is the way to do a comeback, and by having such a rip-roaring concept deftly executed, may well have gifted The Hives with their best music video to date - no mean feat. 

Viewer discretion is advised.🔞🩸

Rob Ulitski - 5th May 2023

Tags

  • UKMVAs 2023 winner
  • UKMVAs 2023 nominee
  • Rock
  • Performance
  • Horror
  • Homage
  • Evil Dead
  • Gory
  • Violent

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Credits

Production/Creative

Director
Aube Perrie
Producer
Josephine Strindberg
Producer
Rik Green
Production Company
Pulse UK
Executive Producer
Rik Green
Prod Ass. – Fredrik Gislander Prod Ass. – Dylan Schüler Prod Ass. – Lovisa Toivo Löfgren Prod Ass. – August Öhman

Camera

Director of Photography
Joel Hördegård
Focus Puller
Mattias Färnstand
2nd AC
Patrizia Gutensparr
2nd AC – Patrizia Gutensparr

Lighting/Grip

Gaffer
Daniel Svanberg
Key Grip
Fredrik Johansson
Best Boy – Joel Sundqvist

Art

Production designer
Angelica Nyman
Props Ass. – Alice Hägglund Props Ass. – Simon Wilhelm Props Ass. – Louise Mekylla Bachir

Wardrobe

Stylist
My Ek
Stylist Ass. – Nathalie Williamsdotter

Editorial

Editor
Gwen Ghelid
Edit Producer
Olivia Ray

Grading

Colourist
Nicolas Gautier

VFX

Post production company
Pineapple_vfx

Rob Ulitski - 5th May 2023

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