Oli Sykes battles through the Hospital from Hell, in this breathtaking and blooddrenched video for Bring me The Horison - directed by Sykes and Jensen Noen. This “shocking, medical inspired gorefest" for new BMTH track Lost is full-throttle visual assault, and hugely entertaining from start to finish. After waking up with his brain on full-display, we see Sykes go on a super-violent rampage, taking out anyone who stands in his way on his quest for freedom. Boasting a menagerie of gory set pieces, the video also incorporates choreography and narrative elements, creating a pastel-hued nightmare of epic proportions. Elevated by a mixture of VFX and practical blood effects, it's an unabashed bloodbath which wears its horror influences on its sleeve. "This is such an important milestone for me personally to get to work with the artist who I have been a fan of since 2009," says Jensen Noen. "The band grew, evolved, and changed before my very eyes throughout my life and was always one of the few bands in the world beyond respected by me for pushing the boundaries of heavy music and consistently creating something new and unique."Having the opportunity to get to know and work with Oli Sykes and witnessing how he cares about every detail, his perfectionism, and his creativity was truly inspiring. I'm super grateful for not only the opportunity to work together but for a chance to try something new and step out of my creative 'comfort zone'."
Rob Ulitski - 10 months ago