AyChibs directs a glitchy, AI-infused promo for Jelani Blackman, featuring Kojey Radical.

On the streets of London, we see the artists perform as a surveillance-style system captures information about the environment and the public, eventually morphing into disruptive AI vignettes. 

"For the Izit video, I wanted to explore the idea of Jelani using his music as a means of protection from the 'agents', sort of inspired by The Matrix," explains AyChibs. "In this case it was represented by AI, which is the current talking point in the ever-evolving world of technology. I asked myself how would it look if Jelani, Kojey and the world around them was being infiltrated by AI as they performed."

Innovative and finding a perfect balance between live action and artificial intelligence elements, it's a riveting video with a fast-cut edit and restless cinematography, heightening the angsty, fearful themes of the concept.