AyChibs directs a glitchy, AI-infused promo for Jelani Blackman, featuring Kojey Radical.On the streets of London, we see the artists perform as a surveillance-style system captures information about the environment and the public, eventually morphing into disruptive AI vignettes. "For the Izit video, I wanted to explore the idea of Jelani using his music as a means of protection from the 'agents', sort of inspired by The Matrix," explains AyChibs. "In this case it was represented by AI, which is the current talking point in the ever-evolving world of technology. I asked myself how would it look if Jelani, Kojey and the world around them was being infiltrated by AI as they performed."Innovative and finding a perfect balance between live action and artificial intelligence elements, it's a riveting video with a fast-cut edit and restless cinematography, heightening the angsty, fearful themes of the concept.

Toronto-based director Lucas Hrubizna creates a groundbreaking and bewildering vision of a near-death experience for Sad Night Dynamite, courtesy of cutting-edge 'VolCap' technology, to introduce new release Volume II.Hrubizna has directed an interlinked series of five video shorts that takes the pop-electronic duo's fascination with surreal and psychedelic narrative into amazing new territory. It was made possible by access to the Volumetric Capture facilities at Dimension Studios in London - where SND were filmed performed, and effectively transformed into 3D models.Together with 2D plates of the band performance against greenscreen, Hrubizna could use this material to place them with his created CGI worlds without leaving his home studio. It has taken months of work, but the end-result is mind-boggling, as the approach is to make these worlds as harsh, forbidding, uncomfortable and unpredictable as possible - in accordance with the artists' brief.Each piece is meant to be a mini-fever dream.“SND had imagined a series of pieces taking place within some sort of purgatory - an abstract in-between place where time has dissolved," explains the director. "Having experienced a near-death event, they had seen the visuals of this project somehow reflecting the dreamlike journey from life to the precipice of death and back."I started to think of the ascending levels of Dantés Purgatorio, and loosely re-imagined them as bleak, liminal spaces from the modern world, wherein reality has exploded into harsh, digital fragments."Each piece is meant to be a mini-fever dream that perfectly loops, reflecting the endless sense of time and space in purgatory while also functioning on social media platforms, where looped video playback is standard.”

Theo Watkins directs an expressive promo for Model Man featuring Hamzaa. The video follows main character Joshua Ben-Tovim as he trudges through his daily routine. He waters plants, makes toast, and prepares ready meals in a series of mundane vignettes. Spliced between these setups however, are frames of Ben-Tovim performing passionate dance movements, glitching in and out like a technical error. At the midpoint, the character is afforded the chance to perform and live out this dance fantasy, bringing a sense of calm and stillness to his day.It's weirdly satisfying making someone who’s trained in ballet... to stand still most of the day."The idea for this video stemmed from melding a character's mundane, everyday routine with mad and expressive dance elements, representing a character's authentic self bubbling up to the surface, through the mire of everyday life," explains Watkins."It was my first ever dance video, so it felt like a good idea to keep the main routine confined to a specific part of the song, with the rest relying on stillness, composition and deadpan humour, with hints of dance bursting through in mere frames at a time."There was something strange and weirdly satisfying about making someone who’s trained in to a high level ballet and contemporary dance stand still for most of the day."Overall we took a lot of inspiration from a 70’s look, seeking to style the video in a slightly anachronistic manner and create a mysterious, dystopian world of beige and browns for our single character to inhabit."

Nathan James Tettey directs a glitchy promo for Dutchavelli's Cool With Me, featuring M1llionz. Featuring plenty of trippy visual effects shots and a quickfire edit, the concept storms ahead at a breakneck pace, stacking a variety of hypnotic styles and techniques. DoP Sam Meyer balances the frenetic imagery with calm and measured camera movement, allowing the action to play out to full effect. Colourist Caroline Morin's grade brings out a grimy vibrancy to the aesthetic, adding a rough and ready texture to the cinematic style.