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AMARA ctk100 'Chew' by Jasper Cable-Alexander

Rob Ulitski - 23rd Mar 2023

Jasper Cable-Alexander directs an atmospheric promo for AMARA ctk100. 

Lamenting the dramatic deterioration in respect for women’s rights and rise of incel culture, the track is a "request for autonomy and a call to chew up the Andrew Tates, TERFs and politicians that disguise their agendas behind harmless concepts like 'family' and societal traditions," according to AMARA.

The video for Chew is a slick, textural trip, blending fierce performance sections with experimental camerawork - including some delightfully weird inner mouth shots and plenty of slow-shutter portraiture, which builds to a hypnotic, mesmerising climax. 

Rob Ulitski - 23rd Mar 2023

Tags

  • Alternative Pop
  • Performance
  • experimental
  • Incel
  • Slow Shutter
  • atmospheric
  • Hypnotic

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Credits

Production/Creative

Director
Jasper Cable-Alexander
Producer
Tiziana Niederberger
Production Company
Great Guns
Production Company
Ballistic
Executive Producer
Jamie Cox
Production Assistant
Su Krikken

Camera

Director of Photography
Vini Curtis
Focus Puller
Scarlett Gardner
2nd AC
Joana Caiano

Lighting/Grip

Gaffer
Luke Greenan
Spark
Pete Musgrave

Grading

Colour Producer
Sorrel Higgins
Colourist
Natasha Hicks
Colour grade company

Agent

Director's Representation
OB Management

Misc

Prosthetics
Lydia Smith

Rob Ulitski - 23rd Mar 2023

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