James Ogram directs an ambitious and expansive promo for London-based indie band Famous, ahead of their debut album.The video for What Are You Doing For The Rest Of Your Life is structured like a trailer for a road trip movie. Different vignettes play out, providing snapshots of character and story - written by Ogram with Famous frontman Jack Merritt - with a focus on the feeling of the scenes, rather than sticking to a strict narrative. “It was an unusual production,” explains Ogram. “The video itself was probably made over the course of about six months, whenever we could all get together. Jack and I would write new scenes, then we’d go out with Mike, our DP, our actors and capture more images that we felt continued to suggest this larger, ambiguous story."The video was shot by DoP Mike Pain on a limited amount of film stock. “So we had to be very sparing with what we captured," adds Ogram. "We’d probably spend a few hours preparing a set-up, to then turnover for about thirty seconds.”But focussing on an abstract, irregular structure has opened up the visual to some special moments. The performances by actors Billy Jacobson and Anais M are charismatic, taking viewers on a rollercoaster of emotions alongside these characters, and Ogram's skill at directing actors shines brightly throughout the video.

PXKRW directs a hypnotic promo for New York and London-based producer I'MMORTAL.The video for Killed U In A Dream features the artist as a transcendent deity in a series of haunting, cinematic scenes. The dreamlike performance embodies vulnerability and defiance, shifting into a dark feminine goddess archetype.Boasting an abstract, editorial aesthetic, the video is punctuated by stirring conceptual moments, elevated by the bold styling and make-up. The use of enigmatic textures and environments also adds to the effect, building a strange otherworld that is perfectly suited to the concept. “Our concept is centred around transformation, rebirth, and self-empowerment” say PXKRW about the video, their first since signing to Black Dog Films earlier this year. “Inspired by the form of chrysalis, it symbolizes the process of healing, metamorphosis, and growth, while also representing armour - a manifestation of inner strength…“When I’MMORTAL approached us, we found shared inspirations in Y2K, high-art fashion, and campy horror vibes. The result is a futuristic-supernatural fantasy that perfectly captures the artist’s persona.”

Claryn Chong meditates on fleeting time and constant motion in a visually rich promo for performance promo for rising electronic pop artist Miso Extra. The video for Slow Down uses experimental patterns and backdrops to reflect the frantic pace of everyday life. The concept's aim is to remind us to slow down, focusing on the rare moments of self-reflection we get in between the chaos. Chong's focus on performance and the understated emotion the artist evokes throughout ties together the promo in an elevated, stirring way. "The film was purely inspired by the music - parallel to the rhythmic elements of the track, I wanted the visual themes to revolve around ideas of motion, repetition, cycles, and the transience of time," explains Claryn Chong."Emily (Miso Extra) delivers an evocative and captivating performance against the backdrop of these striking visuals flashed and quickly changing on a large LED screen, creating moments of surrealism and psychedelia mixed with feelings of nostalgia and existentialism. Throughout, the audience remains seated on the edge of overstimulation, but they never quite get there - because there is no time to slow down and process it."I made this film in a hope to give birth to a visual world which evokes emotion that I strongly relate to - the perpetual trying to keep still in environments that don’t slow down for you and time that doesn’t stop for you. Perhaps some of these feelings come from living in a city like London where it’s so fast-paced and constantly moving; some days I feel I struggle to keep up and thus am left behind feeling all alone."Having also lived in three different countries and four different cities, I wanted to visually show how time and places are just fleeting and end up being insignificant moments in life. Here I also wanted to add an element of my heritage and background, with the colour palette inspired by the films of Wong Kar Wai, Tsai Ming-Liang, Bi Gan - filmmakers who loved to explore their individual lonely environments all set in Asia."

Maxim Kelly directs an intriguing promo for NYC-based producer Prefuse 73, utilizing archive film footage augmented with AI-generated imagery to disconcerting effect.The video for Complete Rejection is set against a backdrop of a 1970's New York crime wave, presented as a fictional public service announcement. To make the imaginative promo, Maxim found vintage social guidance films, educational videos, and propaganda, and then used AI to elevate the uncanny vibe of the visuals. It's a trippy, inspired use of the technology, and the use of a PSA-style structure gives it an anachronistic, almost otherworldly feel. Spectactularly odd work which will leave viewers thinking about it a long time after watching.