Riton ft Soaky Siren 'Sugar' by So Me
Rob Ulitski - 16th Mar 2023
A naughty schoolboy goes on a sugar-fuelled rampage, in French director and graphic designer So Me's promo for Riton's infectious Sugar - featuring Soaky Siren.Â
The eccentric promo sees the young rascal (played by Ethan Wesley) tear up the town, stealing various sugary treats in a riotous, explosive adventure - much to the dismay of the poor people trying to go about their day.
With frantic, in-your-face cinematography, a great supporting cast, some laugh out loud moments - as well as some lively choreography - it's a brilliant video that takes a fun concept and pulls it right to the edge of absurdity... and the track couldn't have asked for a more catchy visual.Â
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Credits
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Production/Creative
- Director
- So Me
- Producer
- Production Company
- Executive Producer
- Executive Producer
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
- Key Grip
Art
- Production designer
Wardrobe
- Stylist
- Hair
- Make-up
Casting
- Casting director
- Lead actor
Editorial
- Editor
- Edit Producer
Grading
- Colourist
Agent
- Director's Representation
- H
Commission
- Commissioner
- Label
Rob Ulitski - 16th Mar 2023