RAYE self-directs a devastatingly raw and poignant promo for Ice Cream Man. 

Produced by an all-female crew with Raye at the helm, the one-take video explores the process of confronting a past experience with sexual assault. 

We see Raye stagger into a women's bathroom and take solace in an empty cubicle, her powerful performance guided by the hearbreaking lyrics. 

As the video moves on, her inner resilience emerges. The line 'You pathetic dead excuse for a man' sees her rise to her feet, wipe her face and straighten her clothes. The audience witness her finding her inner strength, tenderly picking herself up and exiting the room. 

“It was the toughest thing I ever filmed," says Raye. "I only managed to do about three takes in the whole day, and I spent most of the day hidden in a small room on my own with a radio. I just think you do have to go there, and it’s both awful and beautiful at the same time, which is how the song makes me feel.”

The video ends with a poignant message from the singer:

“When I experienced sexual assault and rape, I didn’t tell anyone. 1 in 4 people experience sexual assault in their lifetime. The odds are that is at least 25% of you reading this. This evil has more power over us in the dark than it does the light. If I can encourage anything, let’s not bury it deep down inside us forever.”