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Progress 'Homeless Talent' by Alfredo Vidal

Rob Ulitski - 31st Jan 2023

A homeless single father and musician gets the opportunity to finally showcase his talent, but he must first overcome his stage fright, in Alfredo Vidal's moving promo for Progress. 

The video opens in a breathtaking desert location, surreal and dreamlike, whilst the main character - played by Tosin Cole - stares on in awe. 

It then cuts to a more realistic, everyday environment, showing Cole looking after his kid, in a series of intimate portrait vignettes. As the video goes on, we see the journey to stage intercut with several other vignettes, including the desert setup, which represents a calm and controlled world in which he can thrive. 

It's a beautiful meditation on aspiration and overcoming fear, shot in a cinematic, captivating fashion. 

Rob Ulitski - 31st Jan 2023

Tags

  • Performance
  • Narrative
  • Filmic
  • Cinematic
  • Journey
  • Stage Fright

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Credits

Production/Creative

Director
Producer
Ryon Lane

Camera

Director of Photography
Robert Nachman
Director of Photography
Walter Diaz

Casting

Lead actor
Tosin Cole

Rob Ulitski - 31st Jan 2023

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