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Shinedown 'Dead Don't Die' by Lewis Cater

Rob Ulitski - 26th Jan 2023

Lewis Cater directs a minacious promo for Shinedown, where under the ominous surveillance of an unspecified evil, the US rock band look fear straight in the eye. 

The video for Dead Don't Die jumps between a rowdy performance section in an ornate structure, and enigmatic vignettes with frontman Brett, where various weapons and objects hang mid-air, threatening to break through and injure him - but unable to do so.

It's a thrilling addition to both the band and Cater's videography, and packed full of filmic moments and great performances.

"We shot the video for Dead Don’t Die straight after the band’s Wembley headline show last month," Cater says. "It was a special shoot as it was the first time that the band had shot a video outside of United States.

"It’s a video about resilience, the strong-willed, the bend but never break human spirit. The power of the mind is extraordinary. The band use their strength within to control the darkness and retreat to a more positive space.

"We follow Brent (Shinedown's frontman) as he is pursued by an unspecified evil. He passes by each band member as they use their energy to control a moment of wickedness. Brent is then confronted. Using MoCo, we had bullets build up around Brent. The power of his mind pushes to the forefront as the bullets are suspended. After overcoming each of their obstacles, the band are united for one final test."

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Rob Ulitski - 26th Jan 2023

Tags

  • Director's notes
  • Rock
  • Performance
  • Ornate
  • Filmic
  • MoCo
  • VFX
  • Weapon

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Credits

Production/Creative

Director
Lewis Cater
Producer
Jack Lightfoot
Production Company
Tuff
Production Company
Executive Producer
Djay Brawner
Executive Producer
Max Rose
Production Manager
Sam Nutt
1st AD
Ty Hack
Assistant Producer
Emily Clifford / Production Assistant

Camera

Director of Photography
Pieter Snyman
Focus Puller
Josh Tue
2nd AC
Michael Mroczek
Steadicam
Beau Pritchard-James
MoCo Operator
Nigel Permane / MoCo Assistant

Lighting/Grip

Gaffer
Richard Scott
Spark
Aled Williams / Spark

Art

Art Director
Zenon Clements
Art Assists
Dexter Turner-Ramsay & Tom Prior

Wardrobe

Stylist
Jenny Meister
Make-up
Sarah Scott
Stylist Assistant
Rain Cinar

Editorial

Editor
Lewis Cater

Grading

Colourist
Cameron Marygold
Colour grade company
Ethos Studios

Agent

Director's Representation

Commission

Commissioner
Chris Brown

Label
Atlantic Records

Rob Ulitski - 26th Jan 2023

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