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Tendai 'Time In Our Lives' by Ethan + Tom

Rob Ulitski - 14th Nov 2022

Ethan + Tom direct an introspective promo for Tendai's Time In Our Lives, where we see a man editing film on an old Steenbeck, taking great care of the material as he watches back the negatives and cuts with trained precision. 

A sense of yearning nostalgia is created by touching upon the physical traditions of moving image production, whilst hinting at a love story gone astray in a tender performance vignette. 

The video is refreshingly multilayered and clever in its concept, visualising 'time gone by', not only in a single narrative but by offering snapshots of near-antiquated technology and the traditions that are gradually being lost to the passing of time itself.

Great work from the director duo, who won at the UKMVAs this year for their video for Wu-Lu's Ten. 

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Rob Ulitski - 14th Nov 2022

Tags

  • Steenbeck
  • Tradition
  • Moving Image
  • Performance
  • Narrative
  • Relationship

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Credits

Production/Creative

Director
Ethan & Tom
Producer
Liam Wallace Cook
Production Company
Executive Producer
Elena Argiros
Production Manager
Laura Manners
1st AD
Jess Horne

Camera

Director of Photography
Fraser Rigg
Focus Puller
Will Wills
2nd AC
Liam Reardon

Lighting/Grip

Gaffer
Riaz Ahmed
Ed Cook

Art

Production designer
Sebastian Chan

Editorial

Steenbeck OP
Mark Dunn Darkroom

Grading

Colourist
Connor Coolbear
Colour grade company

VFX

VFX
Daniel Brewster
Post production company

Agent

Director's Representation

Commission

Commissioner

Rob Ulitski - 14th Nov 2022

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