Ethan + Tom direct an introspective promo for Tendai's Time In Our Lives, where we see a man editing film on an old Steenbeck, taking great care of the material as he watches back the negatives and cuts with trained precision. A sense of yearning nostalgia is created by touching upon the physical traditions of moving image production, whilst hinting at a love story gone astray in a tender performance vignette. The video is refreshingly multilayered and clever in its concept, visualising 'time gone by', not only in a single narrative but by offering snapshots of near-antiquated technology and the traditions that are gradually being lost to the passing of time itself.Great work from the director duo, who won at the UKMVAs this year for their video for Wu-Lu's Ten.
Rob Ulitski - 14th Nov 2022