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Grace Gachot 'F***boy Tragedy' by Callum Lloyd-James

Rob Ulitski - 13th Oct 2022

Callum Lloyd-James directs a stirring promo for Grace Gachot.

Inspired by Yayoi Kusama’s infinite mirror rooms, the video for F***boy Tragedy is a bold introduction to this new artist, emanating effortlessly cool vibes through an amalgam of emotional perfomance and striking art direction. 

Though the concept doesn't move from the mirrored room, there is more than enough for viewers to feast their eyes on, with an expansive aesthetic that feels as haunting as it does stylish. 

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Rob Ulitski - 13th Oct 2022

Tags

  • Pop
  • Performance
  • Mirror
  • Yayoi Kusama
  • Art
  • Haunting
  • Stylish

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Credits

Production/Creative

Director
Callum Lloyd-James
Producer
Finn James
Production Company
Hello Love

Camera

Director of Photography
Focus Puller
Bulman Arshehit
2nd AC
Rebecca Doctor

Lighting/Grip

Gaffer
Will Stuetz
Spark
Joel Breakwell

Art

Production designer
Sammy Cullis
Production Assistant
Ndella Longley

Wardrobe

Stylist
Sammy Cullis
Make-up
Kareem Jarche
Riley Cartledge

Choreography

Choreographer
Paulette Minott

Grading

Colourist
Dominic Phipps
Colour grade company
Company 3

Agent

Director's Representation

Rob Ulitski - 13th Oct 2022

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