Callum Lloyd-James directs a stirring promo for Grace Gachot.

Inspired by Yayoi Kusama’s infinite mirror rooms, the video for F***boy Tragedy is a bold introduction to this new artist, emanating effortlessly cool vibes through an amalgam of emotional perfomance and striking art direction. 

Though the concept doesn't move from the mirrored room, there is more than enough for viewers to feast their eyes on, with an expansive aesthetic that feels as haunting as it does stylish.