Director

Callum Lloyd-James

Callum Lloyd-James directs a stirring&nbsp;promo for Grace Gachot.Inspired by Yayoi Kusama’s infinite mirror rooms, the video for F***boy Tragedy&nbsp;is a bold introduction to this new artist, emanating effortlessly cool vibes through&nbsp;an amalgam of emotional perfomance and striking art direction.&nbsp;Though the concept doesn't move from the mirrored room, there is more than enough for viewers to feast their eyes on, with an expansive aesthetic that feels as haunting as it does stylish.&nbsp;

United Kingdom

Sammy Cullis

Finn James

Mouthpiece

Hello Love

Will Stuetz

Thomas English

Bulman Arshehit

Rebecca Doctor

Paulette Minott

Kareem Jarche

Dominic Phipps

Company 3

Grace Gachot 'F***boy Tragedy' by Callum Lloyd-James

Grace Gachot • Fuckboy Tragedy

Callum Lloyd-James brings the magic of Scalextric to life in this delightful promo for iconic rock band The Wombats.&nbsp;Shrinking the group down into miniature&nbsp;racecar drivers, we see a group of kids build their own racetrack in a bedroom, complete with fire effects, nostalgic 80's toys and a rickety Jenga set that is just begging to destroy the whole setup.&nbsp;The video is worth a watch&nbsp;for the facial expressions of the group alone. But along with the playful concept and great performances from the cast, it's a real ride that matches the energy of the anthemic track, brought together in a blistering edit by Lloyd-James himself.[imgtoken data:1]"The film was inspired by a combination of things, including Tron (1982), Owl City - Fireflies and the band's artwork for their new album," he says.&nbsp;"This all came together with a series of nods to the lyrics, Mariokart, Wacky Racers, as well as the artwork to the band's debut album."We shot the film on six different cameras, including mounting a GoPro to a Scalextric car to get the POV shots on the track. It was so interesting experimenting with all the different things we could do with the idea once we had it down on paper. The band really put their all with their performance too, which made my life a lot easier on set."It took a long time to develop and gave me a lot of headaches, but the team came together to make something I know we are all really proud of. Shout out to Jake Parker, Katie South and Thomas English to going above and beyond on this one. It was a massive undertaking and a colossal effort from everyone involved."

Jake River Parker

Head & Wrecker

Rowan Mackintosh King

Joe Mulvihill

Chris Steel

Anastasiya Cherkasyuk

Katie South

Suzie Walsh

Emma Gandolfo

Callum Lloyd James

Dom Phipps

Framestore 

Shivam Solanki

Marisa Garner Associates

Awal

Rock

The Wombats 'This Car Drives All By Itself' by Callum Lloyd-James

The-Wombats-'This-Car-Drives-All-By-Itself'-by-Callum-Lloyd-james

Callum Lloyd-James directs an invigorating performance promo for up-and-comer Dylan for the intriguingly-titled You're Not Harry Styles.&nbsp;Shot at the artist's debut headline gig, the concept interweaves live footage with disposable film photos captured from a fan perspective, creating an intimate and nostalgic vibe.&nbsp;Using an array of vintage filters to match the disposable camera aesthetic, the video feels timeless and celebratory, making the most of the live experience against a backdrop of increasing restrictions and uncertainty with COVID.&nbsp;"Having massively built her following since the pandemic hit, we took the unique opportunity to capture one of Dylan’s first headline gigs with fans present," explains Lloyd-James.&nbsp;"It was a special night and the energy in the room was absolutely electric. I wanted to try and make her fans feel a part of the film so we dished out six disposable cameras to certain members of the audience and they took photos from angles inside the gig that we could never reach."Dylan says the song was inspired by personal experience. "It's a comeback song which I wrote after being messed around by someone. It’s my way of describing that moment of realisation when it clicks that someone isn’t worth the frustration and hurt they’re causing you… Writing this song gave me the empowerment to get back my self-worth.”

Nathan Turner De Carvalho

Brendan Harvey

Thomas Kumeling

CHEAT

Dylan 'You're Not Harry Styles' by Callum Lloyd-James

Dylan-'You're-Not-Harry-Styles'-by-Callum-Lloyd-james

beaux lives through his own surreal Groundhog Day experience, in Callum Lloyd-James' promo for Fall Forward.In the video, we see the artist go through a constant loop of trying to leave his house, but constantly being thrown back to the start.&nbsp;Bookended by surreal, Terry Gilliam-inspired animation - brilliantly conceptualised by Louis Hudson - it's an invigorated twist on the subgenre, and a brilliant platform for beaux's latest music.&nbsp;

Maya Wills

Julie Magnaudet

Emily Mcney

Michael Mroczek

James Duffy

Giulia Mazzocchi

Rae Garioch

Callum Knight

Sebastian Ziabka

Dice

Louis Hudson

Jon Moore

Dirty Hit

beaux 'Fall Forward' by Callum Lloyd-James

Beaux-'Fall-Forward'-by-Callum-Lloyd-james

Callum Lloyd-James returns with a hypnotic black and white promo for The Wombats.&nbsp;Boasting a frantic energy and glossy cinematography, the video is a showcase of the brilliant performance style The Wombats have become known for over their near two decades on the scene.Unfussy and direct, the video harks back to vintage rock promos which were all about the band and the performance, and it's a wonderful fit.* Warning - This video contains flashing images *&nbsp;

Nathan De Carvalho

Ernest Tu

Sachin Parmar

Lulu Plews

The Wombats 'Ready For The High' by Callum Lloyd-James

The-Wombats-'Ready-For-The-High'-by-Callum-Lloyd-james

Callum Lloyd-James's second video for pop prodigy Beaux sees an about-turn from the studio-set digital overload of the first. For It's A Landslide,&nbsp;the singer-songwriter heads for the great outdoors.A summery performance video ensues, young Beaux goofing around charmingly in Nordic-style woods and lake.Unfortunately, it's also where Lloyd-James lost a dear friend...[imgtoken data:1]

Julien Cornwall

Ash Teague

Abigail Quinlan

Fyras Slaiman

Domizia Salusest

Wenxuan Xu

Emma Williams

Benjamin Eeley

Beaux 'It's A Landslide' by Callum Lloyd-James

Beaux-'It's-A-Landslide'-by-Callum-Lloyd-james

Callum Lloyd-James directs a lively, graphic-centric promo in his third video for Scottish indie outfit&nbsp;Vistas.Inspired by the geometric, playful vibe of the group's artwork, the video places the boys in a busy composited environment, sliding and rotating through an endless stream of shapes and designs.&nbsp;It's a change of&nbsp;pace from&nbsp;Lloyd-James' previous videos for Vistas, but very much aligned with the experimentation present in his <a href="https://www.promonews.tv/videos/2021/06/21/spector-catch-you-way-back-callum-lloyd-james/71529">most recent work.</a>[imgtoken data:1]"The artwork for Vistas new album is so distinct, all based around geometric shapes and cartoon characters, and&nbsp;I wanted to place the band in that world and bring it to life," explains Lloyd-James."It was the first time I'd shot an entire video on green-screen, so it presented some interesting challenges. But I am really happy with the way it's all come out."Shout out to Alajandra López Martín who animated this video. She really smashed it out the park."&nbsp;

Paul Maziere

Joe Mulvihil

Chris Starkey

Jamie Hitchens

Oliver Thom

Amy Whyard

Mara Vodinelic

Skateaway Pictures

Alejandra Lopéz Martín

Retrospect Records

Indie

Vistas 'Young Forever' by Callum Lloyd-James

Vistas-'Young-Forever'-by-Callum-Lloyd-james

A magic night out is captured in all its delirious, euphoric glory in Callum Lloyd-James's video for Spector's Catch You On The Way Back In.In a dramatic change of style from the prolific&nbsp;director's recent work of the likes of Becky Hill and Vistas, Lloyd-James draws in the viewer with the hint of an emerging romance within a swirl of near-abstract images of the city.&nbsp;He has created the work&nbsp;by shooting his elusive romance on 16mm, and ambient effects using the single frame function on a Super 8mm camera, then brought them together with a furious edit that really does give the impression of a night where the camera has had at least one too many...[imgtoken data:1]&nbsp;&nbsp;

Claire Pie

Lucia Saavedr

Darrell Griggs

Spector 'Catch You On The Way Back In' by Callum Lloyd-James

Spector-'Catch-You-On-The-Way-Back-In'-by-Callum-Lloyd-james

Callum Lloyd-James follows up his&nbsp;<a href="https://www.promonews.tv/videos/2021/05/27/becky-hill-last-time-live-callum-lloyd-james/71113">dynamic live promo for Last Time</a>&nbsp;for Becky Hill with this acoustic version of the same track.&nbsp;Shot&nbsp;in a vibrant&nbsp;hot pink location,&nbsp;Becky and several musicians perform a stripped-back rendition of the track, captured through silky-smooth Steadicam shots.&nbsp;It's another knockout promo for the artist, and an exciting addition to Lloyd-James' considerable output this year so far.&nbsp;

Rosie Hill

Eleri Shone

Natasha Duursma

Orlando Mahoney

Natalie Brown

James Duffey

Patricia Humm

Wendy Turner

Priory Post

Joanna Szyczewska

Polydor

Becky Hill 'Last Time (Acoustic)' by Callum Lloyd-James

Becky-Hill-'Last-Time-(acoustic)'-by-Callum-Lloyd-james

Callum Lloyd-James directs a dynamic live promo for pop powerhouse Becky Hill.&nbsp;Shot against a nighttime London backdrop, the performance is everything we've come to expect from the artist - fun, breathtaking and transcendent, shot in a slick and polished fashion by DoP&nbsp;Natasha Duursma.Surrounded by her live band, the video celebrates the return of live music with a passionate, unabashed&nbsp;energy, and the excitement is palpable in every frame of the visual."Last Time is such a big song, so I felt like we needed to match the size of the song with the location choice," says Callum Lloyd-James.&nbsp;"Performing on a rooftop with London as a backdrop felt like the right way to do this. Becky has an unbelievable voice and absolutely nailed her performance, giving us the feeling we are at a gig watching her perform on stage. The whole crew smashed it on the day so I really couldn’t be happier with how it came out."

Orlando Omahoney

Amanda Baker

Hannah Jell

Becky Hill  'Last Time' (Live) by Callum Lloyd-James

Becky-Hill--'Last-Time-(live-Session)'-by-Callum-Lloyd-james

Edinburgh indie band Vistas get into Mad Men-era advertising, shooting&nbsp;numerous early TVCs on a frantic day in the studio,&nbsp;in Callum Lloyd-James's splendidly goofy video for Stuck In Your Head.Things start smoothly enough as Vistas' Prentice, Dylan and Jamie&nbsp;appear on camera selling&nbsp;cola cans, face cream and breakfast cereal.But then things start going horribly wrong, and the already anxious director (James Corrigan) starts blowing a fuse.Directors... what are they like?[imgtoken data:1]&nbsp;

James Hitchens/co Salvador

James Corrigan

Vistas 'Stuck In Your Head' by Callum Lloyd-James

Vistas--'Stuck-In-Your-Head'-by-Callum-Lloyd-james

Callum Lloyd-James directs an engaging performance promo for Pale Waves' newest release.&nbsp;Across a handful of dark, evocative vignettes, we see the group perform in long takes, cleverly transitioning from scene to scene through hidden cuts.&nbsp;Giulia Mazzocchi's&nbsp;art direction in particular adds a grungy, early 00's vibe to the project, reminiscent of promos for artists such as Avril Lavigne and Blink 182, and perfectly encapsulates&nbsp;the angsty energy of the concept.&nbsp;

Charlie Killick

Ashton Born

Freddie Gollins

Pete Thomas

Harvey Brendoson

Tom Connick

Pop-punk

Pale Waves 'Fall To Pieces' by Callum Lloyd-James

Pale-Waves-'Fall-To-Pieces'-by-Callum-Lloyd-james

With beaux's chirpy What’s The Point referencing moments spent outside last summer, Callum Lloyd-James's video bridges the gap between that spirit of freedom with the reality of life right now.He frames a&nbsp;winning performance by the young singer-songwriter with a backdrop of vibrant and lively summer scenes on a wall of CRT televisions. And then the scenes bleed out of the screens and into the studio itself."The video posed an interesting challenge," says Lloyd-James.&nbsp;"beaux and the label wanted to combine the look of a plain studio with the screen installation behind him. I wanted to look at ways that we could reinvent that space and look at it in a different way as the video goes on."The whole EP was written about fleeting times spent outside this year, so I had the idea of inverting the look from the screens and projecting it across the walls of the studio. It felt like an apt metaphor for what we’d been discussing and it really takes the visual side of the film to the next level."

Ben Eeley

Billy Farmer

Jimmy Harrison

Chris Cole

Matt Markham

Olavo Abrantes

Connor Gaffe

beaux 'What's The Point?' by Callum Lloyd-James

Beaux-'What's-The-Point?'-by-Callum-Lloyd-james

Fickle Friends channel the frustrations of 2020&nbsp;into an exuberant and vibrant performance, in&nbsp;Callum Lloyd-James' mesmerising promo for IRL.&nbsp;Inside an eye-catching, vividly-furnished bedroom set, the band relish the opportunity of being back together again, gleaming with optimism and hope for a more social future.“IRL has such a great energy so we knew we wanted to create a performance video," says the band's lead vocalist&nbsp;Natti Shiner.&nbsp;“It feels like we are living in a virtual reality right now and we kinda wanted to mirror that idea with the illustrated parts of the set. Our bedrooms have become a safe haven in this time, a place to be creative and a space to reflect."We have missed playing music with each other so much it felt pretty special to be reunited and do that in a (fake) bedroom, surrounded by the most awesome team of creative minds.”

Eleanor Dolan

Dan Vileneuva

Elliot Beach

Kay Wyer

Cooking Vinyl

Fickle Friends 'IRL' by Callum Lloyd-James

Fickle-Friends-'Irl'-by-Callum-Lloyd-james

April meanders through the haze of a fluorescent party into the surrounding dark streets in&nbsp;Callum Lloyd-James' video for Watching You Disappear.&nbsp;As the night gradually descends into a lucid mess, we follow the artist as she disconnects from reality into a wild blur of time and space, beautifully visualised through experimental frame rates and vibrant, off-kilter vignettes.&nbsp;

Hannah Richards

Tatjana Honegger

Rob Hawkins

Jake Buckley

Team

April 'Watching You Disappear' by Callum Lloyd-James

April-'Watching-You-Disappear'-by-Callum-Lloyd-james

Callum Lloyd-James directs a punchy black and white promo for Bloxx's 5000 Miles.&nbsp;Exploring the frustration of lockdown and being stuck in isolation, the video contrasts desolate city streets with a pulsating&nbsp;performance setup, visualising the anxiety and heartbreak of the lyrics.&nbsp;

Mathew Mccabe

Michael Filocamo

Catharina Scarpellini

Vianney Kernanet - Huggins

Liz Glennard

India Plummer

Will Street

Chess Club Records

Indie pop

Bloxx '5000 Miles' by Callum Lloyd-James

Bloxx-'5000-Miles-'-by-Callum-Lloyd-james

Callum Lloyd-James directs a breezy and dynamic video for Vistas' Stranger.Exploring connection and the loneliness following a failed relationship, the abstract concept places the group in an expansive loft space, joined by a handful of colourfully decorated mannequins.&nbsp;Through clever editing, the video presents itself as a one-shot, masterfully transitioning between sequences through Ben Eeley's Steadicam work.

Elle Dolan

Et Ng

Rishika Bhiwaniwala

Paulo Messa

Dragonfruit Lee

Lab Records

Indie Rock

Vistas 'Stranger' by Callum Lloyd-James

Vistas-'Stranger'-by-Callum-Lloyd-james

Callum Lloyd-James directs a high energy, pastel-hued&nbsp;performance promo for Bloxx.&nbsp;Colourful and laidback, the&nbsp;video for Off My Mind focuses upon three of the band&nbsp;members, sealed off into their own space - a function of shooting guidelines which kept the band apart -&nbsp;and then let loose to do their&nbsp;thing.Beautifully art-directed and shot, it is riotous and punchy without taking itself too seriously.&nbsp;

Alex J. G. Tan

Ben Jesse

Piero Cioffi

Alternative

Bloxx 'Off My Mind' by Callum Lloyd-James

Bloxx-'Off-My-Mind'-by-Callum-Lloyd-james

Full Colour pay homage to their roots in&nbsp;Callum Lloyd-James' video for Times Change, in&nbsp;a riveting and heartwarming evocation of rockstar dreams.It's all set in a dated suburban house, the concept switching between high-energy performance setups in the living room and a childhood bedroom, both drenched in 1960's decor and vintage carpets. But the fresh-faced group contrast against the&nbsp;time-capsule art direction, performing as if they are headlining the main stage at Reading Festival.&nbsp;The performance is bridged by a dynamic 5fps section, amping up the energy of the band before bursting into vibrant red for the finale. Aptly bringing the band into full colour.

Antonio Sequeira

Xenia Guenther

Tang Ngia Hung

Anastasia Vorotniuk

Oliver Duncan

Hannah Elwell

Good Soldier Records

Full Colour 'Times Change' by Callum Lloyd-James

Full-Colour-'Times-Change'-by-Callum-Lloyd-james

Callum Lloyd-James explores the struggle of young love in his visual for Oscar Lang's Easy To Love.&nbsp;The concept focuses on&nbsp;a doomed-to-fail relationship which shows us that, even when things don’t work out, there is still meaning in the journey.With one location, one table and two actors, the straightforward video&nbsp;switches&nbsp;up the pace through clever transitions and an energetic performance from Lang as he sits in the corner of the café.&nbsp;With some strong End of The F**king World&nbsp;vibes, a healthy dose of charm and plenty of milkshake to wash it all down - the climax&nbsp;of this two-hander is very enjoyable - Lloyd-James pulls off a great little promo, matched by great performances from his cast, Tom Maclean and Asher Luis.&nbsp;

Oscar Harrison

Tom Maclean

Oscar Lang 'Easy To Love' by Callum Lloyd-James

Callum Lloyd-James

Director

Videos featuring Callum Lloyd-James

2022 (2)

2021 (12)

2020 (6)

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