Callum Lloyd-James directs an invigorating performance promo for up-and-comer Dylan for the intriguingly-titled You're Not Harry Styles. 

Shot at the artist's debut headline gig, the concept interweaves live footage with disposable film photos captured from a fan perspective, creating an intimate and nostalgic vibe. 

Using an array of vintage filters to match the disposable camera aesthetic, the video feels timeless and celebratory, making the most of the live experience against a backdrop of increasing restrictions and uncertainty with COVID. 

"Having massively built her following since the pandemic hit, we took the unique opportunity to capture one of Dylan’s first headline gigs with fans present," explains Lloyd-James. "It was a special night and the energy in the room was absolutely electric. I wanted to try and make her fans feel a part of the film so we dished out six disposable cameras to certain members of the audience and they took photos from angles inside the gig that we could never reach."

Dylan says the song was inspired by personal experience. "It's a comeback song which I wrote after being messed around by someone. It’s my way of describing that moment of realisation when it clicks that someone isn’t worth the frustration and hurt they’re causing you… Writing this song gave me the empowerment to get back my self-worth.”