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Cero Ismael 'Sam' by Anna Maria van 't Hek

Rob Ulitski - 28th Sept 2022

Anna Maria van 't Hek explores male vulnerability in the tender promo for Amsterdam-based R&B artist Cero Ismael. 

The film for Ismael's Sam is made up of stylised and sensitively performed vignettes, featuring the artist and his close friends and family. Focusing on depression and isolation, the film takes place in a confined environment, visually reflecting the themes of the track. 

Cero Ismael and Anna Maria van ‘t Hek collaborated closely on the concept and the execution - which ends with the artist’s real-life brother kissing his forehead to comfort him: an idea that Ismael himself suggested.

“When I first heard the song, I was immediately struck by Cero Ismael's beautiful voice and how his lyrics spoke of vulnerability," says van ‘t Hek. "My starting point for the music video was talking to him in a very frank way - he took me right into his life, his thoughts, and the situations he has found himself in. These conversations formed the basis for the concept.

Wonderfully executed, the video packs a real punch, and is a must watch. 

Rob Ulitski - 28th Sept 2022

Tags

  • Director's notes
  • New Director
  • Narrative
  • Performance
  • Hip Hop
  • Vulnerability
  • Emotion
  • Abstract
  • artistic

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Credits

Production/Creative

Director
Anna Maria Van 't Hek
Producer
Timo Schot
Production Company
HALAL
Executive Producer
Job Sanders
Production Manager
Sanne Ten Broeke
1st AD
Jurriën Van Den Wal
Production Assistants
Syenne Van Der Kolk, Fay Mohamed, Hugo De Groot

Camera

Director of Photography
Noël Schoolderman
Focus Puller
Vincent Geijsel
2nd AC
Jeen Verbunt
Steadicam
Jasper Van Gheluwe

Lighting/Grip

Gaffer
Thijs Besteman

Art

Production designer
Jorinde Baks
Art Assistants
Robin Schot, Sterre Baks

Wardrobe

Stylist
Imre Van Schooneveld
Make-up
Linsey Ladru

Grading

Colourist
Amy Besate
Colour grade company
The Ambassadors

VFX

Post production company
The Ambassadors
Post Producer
Carolina Van Vugt

Rob Ulitski - 28th Sept 2022

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