Ethan Ross moves into atmospheric and abstract territory with his third collaboration with singer-songwriter Lexie Carroll. Following the promos for Laundry Detergent and We Never Made It To Glasgow, Ross's video for God Loves A Trier features a number of mood-based vignettes, experimenting with lighting and set design, anchored by a sense of surrealism. Deftly led by Carroll's immersive performance, it's another impressive visual from Ross, who is quickly making a name for himself in the indie/ bedroom-pop sphere.

Alex Joss Thompson directs a poignant promo for neo-soul songstress Ella More. The video for At What Cost is a thoughtful meditation on the end of relationships, and the emotional turmoil that comes with such a vulnerable period. Anchored by beautiful performances and striking locations, the video presents a universal emotion in an intimate, personal way, and is a great complement to the lilting track."The concept for this video revolves around the willingness to sacrifice long-term healing for short-term relief," says Alex Joss Thompson. "Ella spoke of when she'd had her heart broken and the physical pain that came with that. How in that moment she would’ve given anything to put a pause on it all and ease the withdrawal by spending one more night together, despite knowing and not caring that it was probably the worst decision she could make at the time."As the director I also wanted to show the complexities of a relationship and how over time the smallest of moments can lead to it's eventual end. I wanted to show how both parties can play a part in the demise of a relationship and how even though it may be one person bringing it to an end, it doesn't take away from the personal pain they feel when deciding to finally walk away."This was all further conceptualised by the scenes on the beach that represent the inner thoughts of Ella's mind, how she searches and longs for the memory of that person and even when she does eventually find that memory it can just as quickly dissipate into reality."

Anna Maria van 't Hek explores male vulnerability in the tender promo for Amsterdam-based R&B artist Cero Ismael. The film for Ismael's Sam is made up of stylised and sensitively performed vignettes, featuring the artist and his close friends and family. Focusing on depression and isolation, the film takes place in a confined environment, visually reflecting the themes of the track. Cero Ismael and Anna Maria van ‘t Hek collaborated closely on the concept and the execution - which ends with the artist’s real-life brother kissing his forehead to comfort him: an idea that Ismael himself suggested.“When I first heard the song, I was immediately struck by Cero Ismael's beautiful voice and how his lyrics spoke of vulnerability," says van ‘t Hek. "My starting point for the music video was talking to him in a very frank way - he took me right into his life, his thoughts, and the situations he has found himself in. These conversations formed the basis for the concept."I was inspired by the feeling of depression. The feeling that you can see the way out, but you can't seem to get to it. Despite a warm family and dear friends around you, you feel completely alone and separated from everyone else. As if there is a glass wall between you and the world."We decided to shoot the film underground - a place where no daylight comes in felt like the perfect place to represent this feeling. The visual language makes you long for a way out, but there is none to be seen. Which is, of course, exactly what depression feels like."It is important that men dare to be vulnerable. Art is a form of understanding each other better - and showing our vulnerabilities is essential for this.”Wonderfully executed, the video packs a real punch, and is a must watch.