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Oscar Scheller 'Boys Cry' by Ben Eager

Rob Ulitski - 1st Mar 2021

Ben Eager directs a solemn animated promo for Oscar Scheller's Boys Cry. 

Mixing monochromatic line drawings with real-world photography, the montage of different art styles adds an introspective, abstract feel to the concept. 

The vintage textures and iconography suggest a universal experience, which perfectly encapsulates the themes of the intimate track. 

"This song is about society's view on masculinity and manhood and there being a distinct disconnect with most people’s realities including their own," says Oscar Scheller. "It’s about reclaiming the power of vulnerability, and calling people out who have shamed men for being vulnerable.

"Whoever told you boys don’t cry - that's a lie! I’m just spitting facts."

Rob Ulitski - 1st Mar 2021

Tags

  • Animation
  • New Director
  • Pop
  • Masculinity
  • Emotion

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Credits

Production/Creative

Director
Ben Eager
Producer
Ben Eager

Art

Art Director
Ben Eager

Commission

Commissioner
Jamila Wingett
Label
Awal

Other credits

Animation Assistant & Design Consultant

Matthew Lewis

Rob Ulitski - 1st Mar 2021

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