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DMA's 'I Don't Need To Hide' by Lucy Knox

Rob Ulitski - 22nd Aug 2022

Lucy Knox directs an evocative promo for Australian rock band DMA's.

In a mirrored studio environment, we see vocalist Tommy O'Dell performing as a strobing light reveals snapshots of enigmatic characters.

As the video progresses, the room expands into a tidalwave of personalities dancing unabashedly, interspersed with experimental cutaways and portraits of the group. 

Knox's cinematic vision is the perfect accompaniment to the music, and the imagery lingers long after it's finished - a telltale sign of a brilliant piece of work. 

Rob Ulitski - 22nd Aug 2022

Tags

  • Rock
  • Performance
  • Strobing
  • enigmatic
  • Imagery
  • Dance
  • Nighttime

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Credits

Production/Creative

Director
Lucy Knox
Producer
Yiani Andrikidis
Production Company
Swag Film
Production Manager
Sarah Marcuson
1st AD
Jose Marquina

Camera

Director of Photography
Max Walter

Lighting/Grip

Gaffer
Balint Major
Key Grip
Mick Leslie

Art

Production designer
Sam Lukins

Wardrobe

Wardrobe
Roman Jody
Make-up
Maggie Wu

Choreography

Movement Director
Lauren Kate Seymour

Casting

Casting director
Felicity Bryne @ Byrne Creative

Editorial

Editor
Phoebe Taylor
Editing company
Arc Edit

Grading

Colourist
Dan Molony
Colour grade company
Arc Edit

Agent

Director's Representation
Scoundrel

Commission

Commissioner
Johann Ponniah
Label
I Oh You

Rob Ulitski - 22nd Aug 2022

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