Ethan & Tom direct a fresh take on 90's nostalgia in their promo for tendai. 

Viewers of a certain vintage will remember the excitement and anticipation that came with the TV rolling into the classroom on a school day. Regardless of what was being played on-screen, the whole proceeding was an event, and the director duo have used this as their central concept in the video for Pressure. 

Shot in a white cyc studio, the understated action happens around this TV, which loops Ceefax-style graphics, revealing lyrics and thematical callbacks to the track. 

It has the multiformat, inventive trademark that the directors are known for, and achieves an awful lot on limited resources.