Four gangsters, one word: Mobrici... and a superbly offbeat, cinematic promo by Marco Santi. The video for Piccola opens with the four hoodlums looking into the boot of a car, staring at what can only be presumed as a dead body. They talk to each other with one utterance - 'Mobrici' - although the subtitles suggest they are saying something else. Then they head into a building where several two elderly couples are playing cards.As soon as they see the artist on the tiny portable TV, performing the the 'sweet song' Piccola, these hard men start to dance, get jolly, let their emotions melt away... and they forget their awful mission. It's an unusual promo with brilliant character performances, and an overwhelming sense of euphoria... strange, given the subject matter. Fine work from Santi, the Italian director nominated at last year's UKMVAs for his similarly characterful video for Nother's Us.
Rob Ulitski - 1 month ago