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black midi 'Sugar/Tzu' by Noel Paul

David Knight - 15th July 2022

Noel Paul teams up with math rock tyros black midi to create an extraordinary visual for the latest release for their new album Hellfire - released today - bringing the outlandish lyrics of Sugar/Tzu to life as a brutal, utterly surreal boxing match.

Visceral and colourful in equal measure, with pulsatingly textural cinematography by Jake Scott, Paul has created a scenario that places the action within the untethered logic of a dream - or nightmare. It's a mesmerizing visual accompaniment to an intense stream-of-unconsciousness from vocalist Geordie Greep, that's tied closely to the lyrics' off-kilter, wildly random subject matter.

Greep makes as close to an appearance in the video as you get from the band themselves - providing lipsync to the rhesus monkey that acts as master of ceremonies for the contest. And in the song, this lurid display of pugilistic prowess is interrupted by the actions of a young boy who approaches ringside, and pulls out a shooter.

The campaign for the new black midi album has already produced two videos that are blinders - Gustaf Holtenäs's video for Hell; Maxim Kelly's for Eat Men Eat - and this is just as good. It really packs a punch.

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David Knight - 15th July 2022

Tags

  • Narrative
  • Pick of the Day
  • Rock
  • Alternative
  • Boxing
  • Boxing Ring

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Credits

Production/Creative

Director
Noel Paul
Producer
Manoela Chiabai
Production Company
Executive Producer
Danny Herman
Production Manager
Alisa Tritenko

Camera

Director of Photography
Jake Scott
Focus Puller
Sam Rawlings
2nd AC
Steph Hornby

Lighting/Grip

Gaffer
Krunal Saardrani

Art

Production designer
Bon Walsh
Art Director
Joe Youens

Wardrobe

Stylist
Ellie Walker

Casting

Lead actor
Joey Dallas Cowboy
Lead actor
Osh Veda
Lead actor
Martha West
Lead actor
Christabel West

Editorial

Editor
Noel Paul

Grading

Colourist
Belal Hibri

Commission

Commissioner
Tom Travis
Label
Rough Trade

Misc

2nd Unit DoP
Ramzi Hibri

David Knight - 15th July 2022

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