User Accounts

Nitecore 'Heartbeat' by Fantasista Utamaro

Rob Ulitski - 30th June 2022

Fantasista 'Uta' Utamaro directs an imaginative animated lyric video for dance producer Nitecore. 

The video tells the story of a missing heartbeat and the power of memory, in a beautifully distorted blend of anime, coding and artistry, by the director who recently won a BAFTA with fellow Nexus animation team Factory Fifteen for BBC's Olympics idents for Tokyo 2020.

For the concept for Heatbeat, Uta was inspired by the Balengiaca YouTube channel and quantum physics, and he put together an all-Japanese dream team, including award-winning typographer Tadahiro Gunji, to create the visuals. 

Contemporary visuals combine with Noughties nostalgia, layering distinctive aesthetics which clash in a hypnotic amalgam. Utamaro's affinity for pop culture shines throughout, and he incorporates just the right amount of individual elements to create something markedly unique. 

Featured sponsors

Rob Ulitski - 30th June 2022

Tags

  • Animation
  • Lyric Video
  • anime
  • Coding
  • Abstract
  • Narrative
  • Nostalgia
  • Noughties

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Fantasista Utamaro
Producer
Lizzie Small
Producer
Yuichi Chika
Production Company
Nexus Studios

Art

Typographer
Tadahiro Gunji

Animation

Character Design / Key Animator
Shu Yonezawa
Character Animator
Gko, Fumiyuki Uehara, Hano,
Effect Animator
Fantasista Utamaro, Tetsuya Tatamitani
3D VFX Designer
Shibashin

Agent

Director's Representation

Commission

Commissioner
Lea Ogunlami
Label
Relentless Records
Label
Sony Music

Rob Ulitski - 30th June 2022

Related Content

Industry News