Fantasista 'Uta' Utamaro directs an imaginative animated lyric video for dance producer Nitecore. The video tells the story of a missing heartbeat and the power of memory, in a beautifully distorted blend of anime, coding and artistry, by the director who recently won a BAFTA with fellow Nexus animation team Factory Fifteen for BBC's Olympics idents for Tokyo 2020.For the concept for Heatbeat, Uta was inspired by the Balengiaca YouTube channel and quantum physics, and he put together an all-Japanese dream team, including award-winning typographer Tadahiro Gunji, to create the visuals. Contemporary visuals combine with Noughties nostalgia, layering distinctive aesthetics which clash in a hypnotic amalgam. Utamaro's affinity for pop culture shines throughout, and he incorporates just the right amount of individual elements to create something markedly unique.
Rob Ulitski - 11 months ago