Ali Kurr reunites with Rina Sawayama to create a country, queer, celebratory, sizzling hoedown for This Hell.

Marking the launch of Rina's new album Hold The Girl, Kurr's video for This Hell marries punchy line-dancing, exquisite styling and mesmerising cinematography, to create an immediately iconic visual that celebrates the 'eternal damnation' of the LGBTQIA+ community.

Shot in Bulgaria - with production by Four Elements - the concept focuses on Rina marrying her two lovers, whilst pesky protestors try their best to break up the celebration.

None of this phases the group, as they party the night away under neon lights, setting the wedding cake on fire, drinking shots and performing one of the most unique first dance numbers ever put on-screen. It all makes Hell look like the place to be.