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Rina Sawayama 'This Hell' by Ali Kurr

Rob Ulitski - 23rd June 2022

Ali Kurr reunites with Rina Sawayama to create a country, queer, celebratory, sizzling hoedown for This Hell.

Marking the launch of Rina's new album Hold The Girl, Kurr's video for This Hell marries punchy line-dancing, exquisite styling and mesmerising cinematography, to create an immediately iconic visual that celebrates the 'eternal damnation' of the LGBTQIA+ community.

Shot in Bulgaria - with production by Four Elements - the concept focuses on Rina marrying her two lovers, whilst pesky protestors try their best to break up the celebration.

None of this phases the group, as they party the night away under neon lights, setting the wedding cake on fire, drinking shots and performing one of the most unique first dance numbers ever put on-screen. It all makes Hell look like the place to be.

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Rob Ulitski - 23rd June 2022

Tags

  • Narrative
  • Performance
  • Pop
  • Performance
  • Country
  • Line Dance
  • Choreography
  • Protest
  • LGBTQIA+
  • Wedding

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Credits

Production/Creative

Director
Ali Kurr
Producer
Ayomide Alli
Producer
Lyubo Yonchev
Production Company
Executive Producer
Mayling Wong
Production Manager
Samuil Djoganov
1st AD
Diko Buchukov
Production Coordinator
Miglena Savkova
Transportation Captain
Ivan Nachev

Camera

Director of Photography
Diego Rosenblatt
Focus Puller
Genadi Ivanov
2nd AC
Simeon Kirov
Steadicam
Hristo Genkov

Lighting/Grip

Gaffer
Peter Kostov
Key Grip
Eduard Muskalenko

Art

Production designer
Lyubika Georgieva

Wardrobe

Stylist
Jordan Kesley
Stylist (Cast)
Grozdan Mihalov
Hair
Gregg Lennon
Hair (Cast)
Todor Soviv
Make-up
Gergana Ivanova
Make-up
Mona Leanne

Choreography

Choreographer
Joshus Pilmore

Casting

Lead Dancer
Vicky Yaneva
Lead Dancer
Shanice Burton
Lead Dancer
Callum Sterling
Lead Dancer
Summer Jay Jones

Editorial

Editor
Jack Williams
Editing company
Assembly Rooms
Edit Producer
Joshus Gochez

Grading

Colourist
Myles Bevan 
Colour grade company
Time Based Arts

Agent

Director's Representation

Commission

Label
Dirty Hit
Product Manager
Tom Connick
Management
Courtney Rosemeyer

Misc

Colour Producer
Chris Aliano
DoP's representation
Plan B
Service Company
Four Elements, Bulgaria
Service Co Exec Producer
Rosen Savkov
Creative Director
Chester Lockhart

Rob Ulitski - 23rd June 2022

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