Justin D. Heron directs a thought-provoking promo for metal band We Don't Ride Llamas. The riotous visual for 2-INCH GRAVE features a tireless performance from the group, set in a white cyc studio with projected backgrounds and cutaway vignettes. The track was written in the memory of residents who died in Winter Storm Uri in 2021, as explained by the director below: "On February 10 2021, Winter Storm Uri tore through the state of Texas, dumping several inches of snow, covering the streets in ice, and leaving thousands of denizens without power for days in below-freezing temperatures. Despite having been warned about the severity of the storm well ahead of time, owners of the privatized power grid decided that weather-proofing wasn’t in their best interest."246 human deaths were recorded across 77 Texas counties, but the actual number is estimated to be closer to 900 due to the deaths of the houseless members of our community. This song was written to honor their memory and to protest against the greed that claimed their lives."An inspired visual which visualises the themes of the track, whilst simultaneously calling out those who let the situation happen. Great work.
Rob Ulitski - 20th Mar 2024