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FLO 'Cardboard Box' by LOOSE

Rob Ulitski - 4th Apr 2022

LOOSE brings the Y2K vibes for new girlband FLO's debut video. 

The video for Cardboard Box captures the girl's personalities and playful energy, as they take on roles as both artist and director in the concept. 

Against a bright white cyc background, the mixture of performance, choreography and faux-BTS shots create a dynamic and nostalgic energy. And some viewers may also celebrate the parallels between this and an early Noughties video for the Sugababes.

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Rob Ulitski - 4th Apr 2022

Tags

  • Pop
  • Noughties
  • Y2K
  • Playful
  • Personality
  • Performance
  • Girl Group

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Credits

Production/Creative

Director
LOOSE
Producer
Shea Coleman
Production Company
Executive Producer
Dom Mckiernan
Executive Producer
1st AD
Joe Mulvihill
PA
Thomas Bergmann, Anna Peduzzi
Directors Assistant
Noah Haran
Runner
Kieran Campbell
Sound Recordist
Hugh Griffiths

Camera

Director of Photography
Henry Gill
Focus Puller
Mitchell Collins
2nd AC
Teresa Adamson

Lighting/Grip

Gaffer
Conrad Russell
Spark
Emil Nolan
Trainee Spark
Alfie Thompson

Art

Production designer
Rose Moya
Art Dept Assist
Krista Chepisheva

Wardrobe

Stylist
Kirsty Stewart
Hair
Kadi Salon
Hair
Bléu Ribbon Salon
Hair
Chaniqwaa Brown
Hair
Jemima Boateng
Hair
Beah
Make-up
Jasmine Hamilton
Make-up
Saba Khan
Stylist Assist
Caitriona Oladapo

Choreography

Choreographer
Remi Black

Editorial

Editor
Dom Q
Editing company
This And That Media

Grading

Colourist
Megan Lee
Colour grade company

VFX

VFX
Dom Q
Post production company
This And That Media

Agent

Director's Representation

Commission

Commissioner
Quinn Titsworth
Label
Island Records

Rob Ulitski - 4th Apr 2022

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