FLO 'Cardboard Box' by LOOSE
Rob Ulitski - 4th Apr 2022
LOOSE brings the Y2K vibes for new girlband FLO's debut video.
The video for Cardboard Box captures the girl's personalities and playful energy, as they take on roles as both artist and director in the concept.
Against a bright white cyc background, the mixture of performance, choreography and faux-BTS shots create a dynamic and nostalgic energy. And some viewers may also celebrate the parallels between this and an early Noughties video for the Sugababes.
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Rob Ulitski - 4th Apr 2022
Credits
Production/Creative
- Director
- LOOSE
- Producer
- Shea Coleman
- Production Company
- SF
- Executive Producer
- DM
- Executive Producer
- HB
- 1st AD
- Joe Mulvihill
- PA
- Thomas Bergmann, Anna Peduzzi
- Directors Assistant
- Noah Haran
- Runner
- Kieran Campbell
- Sound Recordist
- Hugh Griffiths
Camera
- Director of Photography
- Henry Gill
- Focus Puller
- Mitchell Collins
- 2nd AC
- Teresa Adamson
Lighting/Grip
- Gaffer
- Conrad Russell
- Spark
- Emil Nolan
- Trainee Spark
- Alfie Thompson
Art
- Production designer
- Rose Moya
- Art Dept Assist
- Krista Chepisheva
Wardrobe
- Stylist
- Kirsty Stewart
- Hair
- Kadi Salon
- Hair
- Bléu Ribbon Salon
- Hair
- Chaniqwaa Brown
- Hair
- Jemima Boateng
- Hair
- Beah
- Make-up
- Jasmine Hamilton
- Make-up
- Saba Khan
- Stylist Assist
- Caitriona Oladapo
Choreography
- Choreographer
- Remi Black
Editorial
- Editor
- Dom Q
- Editing company
- This And That Media
Grading
- Colourist
- Megan Lee
- Colour grade company
- ET
VFX
- VFX
- Dom Q
- Post production company
- This And That Media
Agent
- Director's Representation
- HL
Commission
- Commissioner
- Quinn Titsworth
- Label
- Island Records
Rob Ulitski - 4th Apr 2022