Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Winnie Raeder 'The End Of Me' by Rianne White

Rob Ulitski - 28th Mar 2022

Rianne White directs the first of three visuals for London-based Winnie Raeder's new EP, with a minimalist and near abstract piece for The End Of Me. 

The video explores connection and comfort, visualised through two pairs of hands entangled in twine, attempting to reach each other and free themselves from their binding. Rianne White explains that the idea came from the clarity of Raeder's delivery of her music. 

"Winnie has a sound that grants you access to your inner world and has you locked in a dance with yourself as you feel every word and note of it," she reflects. "We spoke about connection, feeling uncomfortable, playing with the nerve in the song - a place where you can be both fearless and vulnerable, consumed by a gas leak effect of your own emotions. Let’s sit still, and really feel it."

The focus upon this symbolic imagery, and infusion of emotion perfectly match the downtempo track. It's an intriguing introduction to the video series.

Tags

  • Director's notes
  • Pop
  • Hands
  • Twine
  • Connection
  • Discomfort
  • Abstract

Featured sponsors

Popular content

Feedback

Problem with this page? Let us know

Credits

Log in or sign up to PRO to see 15 more credits on this video.

Production/Creative

Director
Rianne White
Producer
Production Company
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Stylist
Make-up

Editorial

Editor
Editing company
Edit Producer

Grading

Colourist

Agent

Director's Representation

Rob Ulitski - 28th Mar 2022

Related Content

Industry News