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Soft Cell & Pet Shop Boys 'Purple Zone' by Yassa Khan

Rob Ulitski - 23rd Mar 2022

Yassa Khan ushers in a momentous meeting of two icons, Soft Cell and Pet Shop Boys, in the nostalgic promo for Purple Zone. 

The video combines performance with portraiture-style narrative setups of a diverse variety of characters, celebrating both the 1980s and present day through bold styling and art direction choices. Frozen in an anachronistic time capsule, it's an uncanny yet wildly effective concept, which visualises both group's longstanding success. 

Soft Cell and Pet Shop Boys all make an appearance - in a playful ice cream truck vignette and pulling pints behind a bar, respectively - and the overall vibe of the video feels light-hearted, celebratory and above all, entertaining. 

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Rob Ulitski - 23rd Mar 2022

Tags

  • Pop
  • Iconic
  • Performance
  • Narrative
  • Anachronistic
  • 80s
  • Contemporary

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Credits

Production/Creative

Director
Yassa Khan
Producer
Elliot Zelmanovits
Production Company
Executive Producer
Francesca Woods
1st AD
Elle Lotherington
PRODUCTION ASSISTANT
SINIŠA
RUNNERS
Felix Cole, Elsa Grace

Camera

Director of Photography
Jed Darlington-Roberts
Focus Puller
Chelsea Bernard

Lighting/Grip

Gaffer
Jorge Higgins
Key Grip
Ian Blackburn
Key Grip
Murray Cohen

Art

Art Director
Fillo Deportaberta
Art Director
Alan Scott

Casting

Lead actor
Jasper Woods
Lead actor
Rhiannon Davies
Lead actor
Paul Welsch
Lead actor
Chris Ali
Lead actor
Merlin Glozier
Lead actor
Rosalie Bell
Lead actor
Bibi Baker
Lead actor
Lavinia Co-op

Editorial

Editor
Sam Hopkins
Graphics
Beatriz Coias
Sound design
Mona

Grading

Colourist
Myles Bevan 
Colour grade company
Time Based Arts

Agent

Director's Representation

Commission

Commissioner
Faye Purcell
Label
BMG
ARTIST MANAGEMENT
Mark Langthorne, Chris Smith, Angela Becker
BMG
Alistair Norbury, Anna Derbyshire

Rob Ulitski - 23rd Mar 2022

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