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Sigrid 'It Gets Dark' by Femke Huurdeman

Promonews - 14th Mar 2022

Sigrid takes on the space-time continuum in Femke Huurdeman's dazzling video for It Gets Dark.

Sigrid is in a very playful version of outer space, incorporating gorgeous, retro-influenced costumes, ingenious set design, and projections and other in-camera effects, in a consciously studio-based set-up. She connects with her surroundings in numerous ways - and in numerous outfits: sitting on top of worlds; exploring alien environments; observing speeding stars from her space rocket cabin, and then growing Alice-style in relation to her room. 

It's the second collaboration between the Norwegian pop star and Huurdeman, following the acclaimed video for Mirror last year, and with that experience behind her the Dutch director really plays to Sigrid's strengths as a performer on camera.

The wonderful art direction (by Laura Santos) and wardrobe (by Ahida Agirre) come with the unmistakeable imprimateur of CANADA, Huurdeman's production company home. The attention to detail is marvellous, which contributes to this being an irresistable showcase for Sigrid and a very cool song.

This is a triumph that's really a credit to everyone involved. The perfect way to herald Sigrid's upcoming second album - and the video that shows what Femke Huurdeman is really capable of.

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Promonews - 14th Mar 2022

Tags

  • Pick of the Day
  • Performance
  • Projection
  • VFX
  • Pop

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Credits

Production/Creative

Director
Femke Huurdeman
Producer
Karen Saurí
Production Company
Production Manager
Aina Salarich
1st AD
Laura Ruiz Penacho

Camera

Director of Photography
Pepe Gay De Liébana

Art

Art Director
Laura Santos

Wardrobe

Stylist
Ahida Agirre
Hair & Make-up
Ana Cano

Choreography

Choreographer
Laura Obiols

Casting

Casting director

Editorial

Editor
Jo Lewandowska
Editor
Laura New Roman
Editing company
Okay Studio
Sound design
IXYXI

Grading

Colourist
Ruth Wardell
Colour grade company
Okay Studio

VFX

Post Production Coordinator
Javier Botella, Claudia Niubó, Marina M. Campomanes

Agent

Director's Representation

Commission

Commissioner
Connie Meade
Label
Island Records

Misc

Post
Álvaro Posadas
Graphic design
Albert Romagosa

Promonews - 14th Mar 2022

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