Calum Scott 'If You Ever Change Your Mind' by Harry Law
Rob Ulitski - 2nd Mar 2022
Harry Law directs a touching promo for Calum Scott's If You Ever Change Your Mind.
Employing a choreography-based approach for the visual, the concept revolves around a couple who are on the cusp of breaking up, but drawn back to each other by their connection.
We've seen plenty of interpretive choreography in the music video space, but this video ups the ante with seamless practical effects, which sees the dancers contort, balance and float in a way that feels ethereal and poignant.
The movement feels inspired and emotional, whilst the intimate cinematography ensures the focus rests on the characters and the beautiful performance section.
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Rob Ulitski - 2nd Mar 2022
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Credits
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Production/Creative
- Director
- Harry Law
- Producer
- FC
- Producer
- AR
- Production Company
- JF
- Executive Producer
- AU
- Production Assistant
- Zoe Gunn
Camera
- Director of Photography
- Simon Plunket
- Focus Puller
- Matt Farrant
Lighting/Grip
- Gaffer
- William Pope
- Spark
- Jon Prentice + Charlie Lodge
Wardrobe
- Wardrobe
- Louisa Thomas
Choreography
- Choreographer
- Supple Nam
Casting
- Lead Dancer
- Joshua James Smith
- Lead Dancer
- Emma Farnell-watson
Editorial
- Editor
- Elyse Raphael
- Editing company
- Tenthree Editing
Grading
- Colourist
- Rich Fearon
- Colour grade company
- BS
VFX
- Post production company
- B.art.studio
Commission
- Commissioner
- Targa Sahyoun
- Label
- Capitol Records
Rob Ulitski - 2nd Mar 2022