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Calum Scott 'If You Ever Change Your Mind' by Harry Law

Rob Ulitski - 2nd Mar 2022

Harry Law directs a touching promo for Calum Scott's If You Ever Change Your Mind. 

Employing a choreography-based approach for the visual, the concept revolves around a couple who are on the cusp of breaking up, but drawn back to each other by their connection. 

We've seen plenty of interpretive choreography in the music video space, but this video ups the ante with seamless practical effects, which sees the dancers contort, balance and float in a way that feels ethereal and poignant. 

The movement feels inspired and emotional, whilst the intimate cinematography ensures the focus rests on the characters and the beautiful performance section. 

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Rob Ulitski - 2nd Mar 2022

Tags

  • Performance
  • Dance
  • Choreography
  • movement
  • Narrative
  • Performance
  • Dance Film

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Credits

Production/Creative

Director
Harry Law
Producer
Producer
Production Company
Executive Producer
Production Assistant
Zoe Gunn

Camera

Director of Photography
Simon Plunket
Focus Puller
Matt Farrant

Lighting/Grip

Gaffer
William Pope
Spark
Jon Prentice + Charlie Lodge

Wardrobe

Wardrobe
Louisa Thomas

Choreography

Choreographer
Supple Nam

Casting

Lead Dancer
Joshua James Smith
Lead Dancer
Emma Farnell-watson

Editorial

Editor
Elyse Raphael
Editing company
Tenthree Editing

Grading

Colourist
Rich Fearon
Colour grade company
Black Kite Studios

VFX

Post production company
B.art.studio

Commission

Commissioner
Targa Sahyoun
Label
Capitol Records

Rob Ulitski - 2nd Mar 2022

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