Riccardo Salvi directs a bold, suggestive promo with a heart of gold for Italian duo Ditonellapiaga & Donatella Rettore.

"The song is about sex, and the artist requests were very clear - fun, provocative and with 70's styling," says Salvi about the video for Chimica. 

And he has more than hit the brief on this one. Celebrating body positivity and breaking the stereotypes of how sex is usually portrayed on-screen, we see a cast of varying ages and shapes get into some wild positions, show of their assets and jiggle and bounce the day away. 

Some clever art direction elevates the racy vibes of the visual, and the vintage styling and decor adds a certain eccentricity to the whole concept.